Vidyard

SEPTEMBER 1, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua. Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Vidyard

SEPTEMBER 2, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

DealSignal

SEPTEMBER 5, 2023

Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers. LeadIQ may buy unreliable phone data from third parties without proper verification. According to Forbes Insights, companies with mature lead generation processes generate 133% more revenue than average.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Or, give the on-demand webinar a listen for yourself!) The buying process is changing The Internet has changed how consumers and researchers conduct business. Are you using video in your lead scoring model?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Marketing going from unmeasured to measured, and all the effects that that had on the people and the processes and the technology and the understanding. Absolutely.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Cintell

NOVEMBER 9, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

DECEMBER 13, 2011

But the ultimate problem is staff skills: marketers who know how to use their systems and understand their benefits can make a compelling case for investments in programs, integration, technology, data, process change, and whatever else is required. Among B2B vendors, Eloqua is the poster child for this approach. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. They are our best voice in the market. Let’s talk about that relates to what we do talk a lot about here, along the acquisition side, which is the buying journey. I think also, just in the nature of how people buy now.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

ViewPoint

JULY 11, 2011

Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Significant market competition from established packaged and on-demand vendors. One answer includes applying, tracking and measuring best-practice sales lead management processes.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Ledger Bennett

NOVEMBER 13, 2019

A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. And it’s no surprise, the role is a brilliant concept.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So we’ll automate that process. Today is no different.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Televerde

OCTOBER 23, 2019

Televerde is a sales and marketing solutions provider that specializes in inside sales and demand generation. The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. Empowering Women from the Inside Out. Here’s where it gets interesting.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. This is putting new demands on marketing departments skills and resources. It helps to inform content consumers what is coming and it helps the production process.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

SnapApp

MAY 12, 2015

The modern B2B buyer does a huge amount of research during their purchase process. Assessments give marketers the opportunity to support their prospect’s research process with personalized recommendations. . Demand Metric. If you have access to benchmarking data across an industry, what’s the best way to share it?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Rightfully so, marketing started demanding real recognition for driving both sales opportunities and revenue with data to back up how their work had influenced the buying process. The Age of Inbound.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Eloqua 120

Varicent

MAY 31, 2018

With businesses moving to subscription-based revenue models, there's a huge demand in the market to figure out how to retain customers, expand revenue, and do it in the most scalable, cost-efficient, and sustainable manner. Why make the leap from these leadership roles to starting your own consultancy?

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

DealSignal

APRIL 5, 2018

So what’s interesting about humans is they actually have complex cortexes and the best performers often have the best human intelligence. It can corrupt your process, and it can corrupt your trust between sales marketing. And then you have to test it. So, bad data can corrupt your systems. How do we tune that?

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Heinz Marketing

JANUARY 14, 2019

The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Divided into four motivating sections covering mindset, relationships, sales careers, and sales processes, this book will show you how high achievers sustain stellar results on a daily basis.

Sales Management 56

Sales Management Top of Funnel B2B Sales Lead Ranking 56

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. The buying environment is shifting—faster than ever. The changes are as much about who is involved in the buying decision as in how they facilitate it. The speed of change requires that marketers keep their content development process fluid over time.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation. Let’s dive in. .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

MARCH 24, 2013

10% in the final Decision phase – determining which solution can best deliver the lowest cost, least risk, and best value solution, helping answer “Why Your Solution?” Yet most white papers remain too technical and don’t have the value messaging and quantification that today’s buyer demands.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

SnapApp

APRIL 4, 2018

They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. It's best to focus on one specific goal and one desired outcome. Common tool used: Google Analytics . . . #2:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. After giving the platform a few days to fully process the data, you can begin incorporating these databases as targeting parameters in your campaigns. Give it your best effort.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Albacross

JANUARY 17, 2020

Best Sales Tools According to Experts. Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Wendy Choi Chain of Demand. No need to worry, though. We’ve got your back. Read on to find out what these are!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

thePoint

MAY 25, 2018

Now let’s evaluate the best sources of knowledge and skills to fill the gaps in your lower-scoring areas. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., Keep them informed, educated, and involved in the process.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40