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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

B2B marketing targets buying groups within businesses. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

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14 best shopping apps of 2022

Sprout Social

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” So, where do you start?

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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What makes your product or service more valuable than your competitors?

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. Brian Tracy.

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Why and How to Send A Personalized Discount Email

SendX

This can be a headline that adapts to the shopper’s name, age, geographic location, etc, product recommendations that change according to a shopper’s personal preferences, and so on. Personalized discount emails help you offer shoppers a discount in line with their expectations, on products they’ve shown interest in. Let’s dive in!