Smashmouth Marketing

MARCH 9, 2009

is all about the Buy Cycle not the Sales Cycle. (I Andrew Gaffney writes in a blog article, When BANT Becomes AINT: The New Realities Of Buying Requires Scoring Refresh : However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

JULY 1, 2010

Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. Is this Sales 2.0?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

MAY 18, 2009

What are some of the things you would recommend to a client as it pertains to build vs. buy? Some of my best clients have solid inside sales teams that we augment. Even if you have the best team in the world in place, there are times that you need an extra hand. As you know, Green Leads provides services in an outsourced model.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

What are some of the things you would recommend to a client as it pertains to build vs. buy? Some of my best clients have solid inside sales teams that we augment. Even if you have the best team in the world in place, there are times that you need an extra hand. As you know, Green Leads provides services in an outsourced model.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

OCTOBER 14, 2005

There was this goober eminem-wannabe from some local farm town playing the $100 max buy in table. He considered his all-ins with second pair to be his best plays. Once I figured him out, I followed him to 3 tables, and about 6 buy-ins. Especially when Buxx offered to buy this old timer's trucker looking hat.

Buy 100

Buy Best Practices 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Do you see the sales process becoming more of a buying process where the prospects are dictating how we sell? The best salespeople today don't sell, they consult. All marketing activity must either directly or indirectly support the conversations that ensue from these questions. Lee: I'd look at the issue the other way.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Mike: We recently completed a study that showed that with b2b appointments, a third of C/VP execs delegated down , do you see the sales process becoming more of a buying process where the prospects are dictating how we sell? The best salespeople today don't sell, they consult. Lee: I'd look at the issue the other way. Selling is dead.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. And that can make a big difference - especially when there are buying committees. Test" should be the mantra, so companies can figure out what works best for them.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. And that can make a big difference – especially when there are buying committees. Test” should be the mantra, so companies can figure out what works best for them.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 11, 2022

One of the best things a marketer can do is learn from the mistakes of others. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. Buying in organizations today is fluid, dynamic, flatter, and involves more participants. And they're buying it!

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

DECEMBER 21, 2008

While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts. When you spot an opportunity, someone needs to be responsible for engaging in the conversation. Otherwise, it will be the lowest priority.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts. When you spot an opportunity, someone needs to be responsible for engaging in the conversation. Otherwise, it will be the lowest priority.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 12, 2013

One of the best things a marketer can do is learn from the mistakes of others. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. Buying in organizations today is fluid, dynamic, flatter, and involves more participants. And they''re buying it! Justin Gray ).

Content Marketing 100

Content Marketing Planning Buyer Personas Content 100

Smashmouth Marketing

MAY 19, 2009

or “Cold Calling 2.0” - yields the best results. philosophy to “sell in the way your customer wants to buy” (or engage). By the way, it must be said that sales and marketing cooperation works best in companies in which sales and marketing execs share performance metrics, supported by incentive compensation, so CEO’s should come too!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

or “Cold Calling 2.0” - yields the best results. philosophy to “sell in the way your customer wants to buy” (or engage). By the way, it must be said that sales and marketing cooperation works best in companies in which sales and marketing execs share performance metrics, supported by incentive compensation, so CEO’s should come too!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09 amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link] ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos MktgExperiments : @brianjcarroll : study shows (..)

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100