Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. and have the system return the best matching results. Data from those sources, as well as the built-in CRM functions, can be used to create campaign segments.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 16, 2017

That grew into a successful business with more than 200 employees, 400 clients in 40 countries, and $30 million in funding. Outbound options include email, SMS, Facebook ads, and programmatic display ads. The vendor is working an automated optimization system that will pick the best message for each customer instead.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

JULY 3, 2014

Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MAY 20, 2013

I can''t say precisely why so many are emerging more or less simultaneously, but suspect a combination of business conditions and ever-more-urgent marketer needs. I''m beginning to see those capabilities are specialties that are not necessarily core features of a CDP because they''re best purchased from third party vendors.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

JULY 29, 2008

Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. This relates to the number of channels and business activities. - For many marketing departments, that’s plenty.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2007

It turns out that Infosolve is a consulting firm that uses free open source technology, specifically the Pentaho platform for data integration and business intelligence. This is less sophisticated than the best commercial products, but field comparisons are probably adequate for most situations. So I broke down and asked them.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120