Customer Experience Matrix

DECEMBER 16, 2018

A cynic might argue the reason is that companies have developers on staff and need to keep them busy. But I just recently saw a presentation by CDP vendor Boxever that suggested the sequence was more than random. But the nature of software products is to expand their functions. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

AUGUST 21, 2018

There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). This is a side issue at best; at worst, it tries to protect people from being lazy. Russian hackers continue to attack U.S. and other) elections.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

JULY 15, 2013

Even in the small business sector, that count would make Vocus one of the largest marketing automation systems. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

DECEMBER 6, 2017

The main message was that strategic planning is about choosing among different strategies to find the one that best matches available resources. That’s pretty abstract, so she made it concrete by presenting game players with a collection of alternative strategies, each on a card of its own. This is the ultimate message of the game.

Resources 136

Resources Class Course Conference 136

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I did look at every vendor shown in the graphic and each includes at least some marketing systems.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

JULY 3, 2014

Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. The key to all this is the one unfamiliar phrase on the previous list: “present tense marketing”. On the whole, I’d say it does.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 13, 2014

But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

NOVEMBER 9, 2015

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. This is based on combining the CRM data with Radius’ own massive database of information about businesses.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. A typical scheme would create A, B, C, and D lead classes, where A leads are best.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

AUGUST 23, 2012

Today I’ll present the third and (mercifully?) I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. We define small to mid-size business as companies with $5 million to $500 million revenue. They have one to fifteen marketing automation users.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

NOVEMBER 7, 2011

The cost of skipping this step is that you don’t learn about existing business processes and user skills. Buyers who don’t set business objectives have no way to judge what the system should do or to measure its success after the fact. But that’s not the same as defining the best solution. Lack of Purpose. Let the Vendor Drive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Vendors 120

Customer Experience Matrix

MAY 24, 2016

The customer’s experience is made simple and direct – at its best, she sees one choice (the thing she really wants or needs) and a button to accept it. It's that when you strip away everything except what meets the customer’s present need, you lose the opportunity to communicate other messages that might serve your long term purposes.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Kurimsky described how her firm uses analytics to identify the best channel partners for her suppliers.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

MAY 14, 2014

Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. People like Scott and myself can push things along out of public-mindedness and sheer intellectual curiousity, but we all have day jobs that keep us more than busy.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

FEBRUARY 2, 2009

(If you’ve been living in a cave, or, much worse, not reading this blog: QlikView is business intelligence software that combines an in-memory database, special “associative” data model, data transformation scripts, and a powerful presentation layer. Tags: qlikview business intelligence software software selection.

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. This is not a book filled with tactical best practices. But a framework for connecting tactics to strategic goals has been missing. The stakes are pretty high.” Indeed they are.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Customer Experience Matrix

MARCH 12, 2010

Here are some ways to match social media to your business objectives and resources. I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media. The chart makes two major points: - different social media meet different business objectives. At least that’s the official topic.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

OCTOBER 15, 2010

My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process. The best suggestion I can make is that they run whatever tests their volumes make practical.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Customer Experience Matrix

MARCH 1, 2007

But the real question is whether non-analysts would have the patience to work through even this sort of guided presentation. Business users need to make business decisions and they need to have the relevant information presented to them in ways they can understand. On reflection, this is a silly line of thought.

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

NOVEMBER 16, 2011

Here's what he'll be looking for: Background: a general description of your business, including the products, company size, and industry characteristics. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 2, 2010

This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available. Again, this is a matter of degree: deciding which choices to present itself requires predictions about which items the customers will prefer.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 26, 2011

The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. The sets represent fitness for small, mid-size and large businesses, and each set contains a product fit score and vendor fit score. Email is info@raabguide.com. The final result was three sets of scores for each vendor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

MARCH 29, 2011

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. This desire to merge marketing into the larger stream of business activities is shared by GSI Commerce (and now eBay) in their approach of offering marketing within a suite of ecommerce operations. But I won’t.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 30, 2014

Retailer rebates are part of the business world today and this would logically be the same thing. It would then ask only the best-served customers to make ratings. as devices become more important, consumers and companies will both be incented to ensure they’re always present.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MAY 5, 2023

To imagine what that looks like, we again have to move beyond expecting the AI to do what people do now, and look at the best way for an AI to achieve the same results. Capturing the AI’s attention isn’t an issue; presenting it with the right information is the challenge. So what role, exactly, do humans play in this vision?

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

MAY 28, 2008

The main marketing application of this work has been building business and consumer profiles with information from public Web sources. Zoominfo may be the best known vendor in this field, although there are many others. On the other hand, eglue offers richer features for presenting information to call center agents.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2009

Marketbright uses the two-level approach that I consider an industry best practice: users can build simple linear campaigns with a wizard-driven interface, and embed these in a Visio-style flow chart to manage flows across campaigns. Todd felt the campaign flows were “as easy as Visio”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 12, 2009

Summary: marketing performance measurement can start with simple response tracking, and grow in stages to show business impact, track the buying process, optimize results and demonstrate strategic alignment. The core of my presentation will be a 5-step measurement maturity model for B2B marketers.

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

AUGUST 4, 2022

One is adoption of no code and low code systems, which make it easier for business users to make changes without help from corporate IT teams. So welcome to the apocalypse: a chaotic present on an unstable path to an uncertain future. The best advice anybody can give comes from The Hitchhiker’s Guide to the Galaxy : Don’t Panic.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

NOVEMBER 21, 2006

Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. They present different combinations of test elements to users, observe their behavior, and create predictive models with weights for the different categories of variables. behavioral targeting. Clearly these are very disparate tools.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

NOVEMBER 2, 2007

I fully expect more sophisticated models to evolve over time, including what-if simulations to predict the results of different approaches and optimization to find the best choices. This would give a complete picture of customer profitability at present and over time. I’m avoiding mention of lifetime value measures for the same reason.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. That said, the campaign manager you’re getting here is not as polished as the best mainstream demand generation systems.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JANUARY 17, 2007

The best you can do on a spreadsheet is divide the original group of customers into increasing numbers of segments, each with a different experience history. Most business analysts don’t have the training, time or inclination to do this sort of development. statisticians) or business intelligence staff.

Enterprise Management 120

Enterprise Management Resource Management Paid Search Agency Paper 120

Customer Experience Matrix

SEPTEMBER 13, 2023

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. The latest in this series of prompt-generated presentations started when I noticed that the title shown in a conference agenda didn’t match the speech I had prepared.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

DECEMBER 8, 2010

In this particular case, the requirements were quite clear: the client had a number of workers who needed a data visualization tool to improve their presentations. These were smart but not particularly technical people and they only did a couple of presentations each month.

Case Study 120

Case Study Case Studies Software Studies 120