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Customer Experience Matrix
MARCH 2, 2015
The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. There’s no phone support although users can submit questions by email during West Coast business or look in the community forums and knowledgebase.) So what has changed?
Customer Experience Matrix
MARCH 6, 2016
I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. Whether it’s realistic is another question.
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Customer Experience Matrix
JANUARY 22, 2014
The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. and have the system return the best matching results. nurture campaigns), and share leads with a CRM system like Salesforce.com.
Customer Experience Matrix
JULY 3, 2014
Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive.
Customer Experience Matrix
NOVEMBER 24, 2016
Obviously the system has been updated many times since then but its core approach to optimizing real-time decisions across all channels has stayed remarkably constant. Offers can include multi-step flows with interactions over time and across channels. It brings together audiences, offers, and actions.
Customer Experience Matrix
NOVEMBER 9, 2015
This is based on combining the CRM data with Radius’ own massive database of information about businesses. This also extends beyond lead scoring to provide access to Infer’s own data about businesses (which it had previously kept to itself) and do several types of artificial intelligence-based recommendations.
Customer Experience Matrix
DECEMBER 13, 2014
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Segmentation.
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