Customer Experience Matrix

APRIL 25, 2013

Certainly systems for Customer Data Integration (CDI) have been around for decades: these include specialized products like Harte-Hanks Trillium and SAS DataFlux , CDI features within general data management suites like Informatica and Pentaho , and integration within cloud-based business intelligence products like GoodData and Birst.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

FEBRUARY 4, 2010

For example, “manual onsite cross-selling promotions and product recommendations” has a higher deployment rate (63%) than “manual onsite personalized content and recommendations” (49%). Indeed, integration and sharing of online data is the real focus of the survey (and Coremetrics’ business). It's the best I could do.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

Customer Experience Matrix

FEBRUARY 28, 2007

This only took a few days work, using a very slick and efficient business intelligence tool called QlikTech (for which Client X Client is a reseller, if anyone is interested). How much value is earned from original, renewal and cross sell orders, and how is this distributed over time? In the test system, I started with 3.3

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

NOVEMBER 9, 2006

They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. But while serving this group could be a viable business, these customers are likely to be highly price sensitive and hence not terribly profitable.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

MARCH 23, 2011

But there's an extra passion at Infusionsoft that I think comes from serving small business people. The company and its clients prefer the term “entrepreneur”; I’ve been toying with “micro-business” as a label. Marketing automation for micro-businesses is fundamentally different from marketing automation for larger firms.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

FEBRUARY 2, 2010

This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available. But presenting multiple choices is quite different from trying to guess in advance which one is best.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 30, 2021

enterprise software companies, including Salesforce, Adobe, Oracle, Microsoft, and SAP, are chipping away at the market by selling CDPs as part of their packages. But the more promising path in most cases will be to offer specialized products that can be the best in a particular niche. I don’t think so.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Customer Experience Matrix

MARCH 8, 2007

So far the posts in this series have described how to identify and rank opportunities for business improvements in acquisition, renewal and cross sell orders. That’s easy enough for acquisition and cross sell orders, since both are being ranked by return on (marketing) investment.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

MAY 27, 2014

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

DECEMBER 2, 2015

But while it’s easy for conventional predictive models to find the “next best action” in a particular situation, it’s much harder to find the best sequence of actions. Let’s start with the problem that’s already solved, of finding the single next best action. Ideally, you’d let machines evolve the stages and plays autonomously.

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

MAY 20, 2011

He starts by making a plan, which means he identifies the business benefits expected from this project. Each type of business has different requirements and is served by different vendors: I won’t list the details here but they’re in the Workbook. It’s a cliché but how else can I sell this to Disney? Back to our story.

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120

Customer Experience Matrix

JANUARY 17, 2009

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. The best practices are organized around those steps. Best practices here involve the types of data, and, in particular, expanding beyond traditional sources. But I digress.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

DECEMBER 14, 2006

The best I can give is some thoughts that seem promising. Businesses exist to create value for their stakeholders, which you can define narrowly as the owners or more broadly as owners, workers, customers, neighbors, and larger community. Even after thinking about it on the long trip home, I haven’t come up with a solution.

Lead Ranking 120

Lead Ranking Work Management Cross-Selling Marketing Management 120

Customer Experience Matrix

JANUARY 16, 2007

The use of these models is still therefore largely strategic, although they can extend beyond simple insights to include business planning. Such systems can help whatever department is providing the detailed input—perhaps, in the product sales example, to better understand cannibalization and cross-selling. complex, partial.

Lead Ranking 120

Lead Ranking Lead Scoring Allocation Enterprise Management 120