The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

APRIL 19, 2024

About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. They teach the popular course they created, “Sales Mindset for Entrepreneurs,” at the University of Southern California’s Marshall School of Business.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

MARCH 22, 2024

About the Author Bob Hoffman is the author of several best-selling books about advertising. He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Well, now there is. Bob was the CEO of two independent agencies and the U.S.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

The Forward Observer

NOVEMBER 24, 2023

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 27, 2023

As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130