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Smashmouth Marketing

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Business Lessons From Mars

Smashmouth Marketing

The courage part came from several life changing business events. The best marketing service providers, however, rarely suffer this pain. These were the five guiding concepts that Mars ran their business by and expected all of their associates to follow. This emerged as a saying of mine back in the 90's and has stuck ever since.

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Business Lessons From Mars

Smashmouth Marketing

The courage part came from several life changing business events. The best marketing service providers, however, rarely suffer this pain. These were the five guiding concepts that Mars ran their business by and expected all of their associates to follow. This emerged as a saying of mine back in the 90's and has stuck ever since.

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My Best Summer Intern

Smashmouth Marketing

Business has been pretty good this past year. We had enough business this summer though that we took on my two older daughters as part time help. Lots of new clients, some of them so big they can dictate their terms (well, they kind of do). Carolyn put in a few hours here and there, but Rebecca was the shining star.

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B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

As you all know, Green Leads is in the b2b appointment setting business. Those of us in the business can recite stats at the drop of a hat -- what list penetration numbers are, the mix of titles based on the client or industry, the number of C/VP level referrals, the reschedule and cancel rates -- you name it. So X meetings for $Y.

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B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting. So X meetings for $Y.

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Activate Acquires Green Leads

Smashmouth Marketing

Enough business. I bumped into Mike while walking through the Sales Force Automation conference in Boston, I turned a corner and almost walked into him – I hadn’t seen him for years but we reconnected and ended up doing business together at his company, CIC. Fraternity Brothers. The history of Green Leads goes back to 1982.

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Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

The general best practice is to maintain momentum and take advantage of the time of year, do not to shy away from it. My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Plus it's Q4, who has time for introductory appointments anyway?".

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