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Everything Technology Marketing

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Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

It is through content that many other online marketing channels flow best. Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. All of these lead to more web visitors through social media and SEO.

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B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). 1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. But let's take a closer look. (1)

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.

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A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. For example, the business strategy layer typically has longer planning cycles (a full cycle can take many months or quarters).

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. B2B buyers are more sophisticated than ever.