Crimson Marketing

FEBRUARY 3, 2015

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Marketing Technology Podcasts'

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

FEBRUARY 5, 2013

Don’t: Forget that happy customers are your best advocates. Do: Ask some of your best customers to share their positive reviews, whether written or via video, to use on your social media pages, company blog, and website to establish credibility for your business. Read the full article here. Corporate Marketing'

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Crimson Marketing

SEPTEMBER 5, 2013

Releasing new products can be crucial to your business growth and market competitiveness. Now is the time to determine which is the best idea to pursue. Working through several different road-maps will help you determine which is the best product idea and plan for your company. Business 2 Community ). Feasibility.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

SEPTEMBER 6, 2013

The Economist is one of the best publications for business news and international politics. But this direct mailer has left me speechless… Text: Text: Why should women read The Economist ? Accomplished influential people should read us.

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

FEBRUARY 17, 2015

He demonstrates how any business can calculate LTV and CAC, regardless of product or service. He then reveals why the demand generation tactics you think perform best now may in fact be all wrong. Buyer Bias: Not all customers are created equal. A buyer acquired at a high CAC who has a low LTV is not your ideal target.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

JANUARY 27, 2014

With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

OCTOBER 21, 2014

There are plenty of different ways you can amplify your content and you should choose the avenue that suits you best. Your owned media is everything including your company blog, business website, social profiles and email lists. Ivan Serrano is a social media, business and marketing journalist from San Jose, California.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

DECEMBER 17, 2014

Here are the best marketing channels for digital personalization: 78% of marketers reported email as being most popular . Image: Courtesy of Business Know-How/Attard Communications, Inc. .” Also having a notable impact on ROI from personlization are user preferences (70%) and web property behavior (68%). .

ROI 100

ROI Paid Search Agency Personalization Marketing & Strategy 100

Crimson Marketing

OCTOBER 2, 2014

This does not typically guarantee you’ll find the best suited leads for your business. The more clearly you can identify and pursue your ideal client, the sharper your razor-edged focus is, the more successful your strategy — and ultimately your business — will be. . Image: Courtesy of Happy Body and Mind Blog.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

FEBRUARY 4, 2014

” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. Jon holds a Bachelor Degree in Physics from Harvard College, and has an MBA from the Stanford Graduate School of Business. Share your thoughts below!

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

AUGUST 19, 2014

Engineering success: How Autodesk uses predictive marketing intelligence software plus career websites, like Monster and Career Builder, to discover which companies are the best prospects for its CAD/CAM software sales team to approach.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. With Netskope, the business can move fast, with confidence. In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Netskope™ is the leader in safe cloud enablement.

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

MAY 20, 2015

B2B + B2C =B2P: The new paradigm of marketing technology is actually “b2p (business to person) marketing.” It predicts and recommends optimal marketing actions and identifies the best of marketing pipeline. . 80% of prospects don’t really match the customer DNA – @JacobShama Click To Tweet.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

OCTOBER 9, 2013

” The best content for relationship building include: Blog posts. Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

MAY 23, 2013

Decision makers wants to see results, they want to know what is running the business. Honesty is the best way to build relationships of any kind. The best way to do this is to create and give value. Don’t worry so much about the tools used by your business. . #8: Deliver Measurable Results. I say this a lot.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

SEPTEMBER 9, 2015

The following are a few of the learnings Cary shared: Think Different: Cary says that tracking positive and negative sentiment patterns is not always the best way to understand public reaction to your products and services. Finding anomalies in the expected language patterns can also be key.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

OCTOBER 15, 2015

Negative Comments On Social Are Bad For Business. But you can turn it into a useful source of information and goodwill for your business.” Last-Click Attribution Is Best. If you’re not following best practices and etiquette for retargeting, you’re definitely going to make some potential customers uncomfortable.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 1, 2013

People working in the channel don’t have time – they’re just too busy. Viewers can check them out at the best time for them. Video has the ability to tell memorable stories. Short videos are more likely to attract their attention than text. Videos can be viewed all day any day.

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100

Crimson Marketing

JULY 25, 2013

It’s taken your business years to build up a pristine reputation both on and offline. Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. The best way to start your brand protection is to look at other fraudulence cases in your industry.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

OCTOBER 24, 2013

Completely unbeknownst to you, he’s also managed to relate this story to his typically boring business presentations. You need to be able to tell them why your product or service is the best in an exciting, engaging fashion. You’re going to remember this forever. ” Content Is About Stories, Not Products. .”

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. Why wouldn’t you want to be a part of something that has the vast potential to connect you to your top business to business markets? You might be asking yourself why? The end result can be a whole new set of targeted prospects. .

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

JULY 8, 2013

There’s plenty of fantastic ways you can use content in your business, but the point always remains to create new business at the end of the day. If content marketers are able to connect with their sales reps, they can share knowledge to create the best content for better sales. . Sales reps know what the audience wants.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

NOVEMBER 18, 2013

This “will help you create momentum, build a community, and ensure that your content factory drives real business results.” Figure out what content strategy works best for you and keep track of best practices to help others in your company learn. Institutionalize your content strategy. Experimentation is key.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

DECEMBER 11, 2013

As stated in the Acquity Group study, it takes a few hours for up-and-comers to find the best prices before they settle on their final purchase. When it comes to Amazon Supply, 12% of the ages 46-60 seasoned execs make regular purchases from the business and industry store; however, their counterparts over the age of 60 come in at a mere 11%.

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” Marketers are now able to contribute in shaping business through customer experience and product/service development.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

APRIL 21, 2015

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

SEPTEMBER 17, 2013

Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners. It has the potential to be one of your best channels to create brand awareness and grow your company reputation.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

APRIL 23, 2015

Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. What does the buyer’s journey look like?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Customer needs, research methods, and purchase behaviors are always changing, and your business needs strategies to adapt. Image: courtesy of Dplus visuals. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

OCTOBER 27, 2014

Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Perhaps best of all, having a Visible Expert on staff enables firms to charge premium fees, just by being associated with the industry star. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . If your reps are knowledge-deprived and unable to provide buyers with actionable advice, they’ll appear deficient at best and untrustworthy at worst.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . If your reps are knowledge-deprived and unable to provide buyers with actionable advice, they’ll appear deficient at best and untrustworthy at worst.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 27, 2015

The data that is generated from these martech tools is rich with value for your business, but it is more often than not isolated in different silos. Holy War: Looking to the future, Ann cites what she calls the “holy trinity” of marketing information systems—User, IT and Business, coming together.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JULY 10, 2013

The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. ” The best approach as a brand is to cover as many touchpoints as possible across your channels. This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

MARCH 16, 2015

The traditional business model typified by retail is facing an increasingly embattled existence. billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. Clicks are beating bricks with “Endless Aisles.”. After losing $1.2

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

SEPTEMBER 16, 2014

Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. This particular buyer tweeted a question related to one of their current on-going business problems. Your rep sees the tweet just as he is about to leave for a sales call with the buyer.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100