Buzz Marketing for Technology

JUNE 27, 2008

KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. At APQC and KM Edge , we understand the power of networking in business. More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. The KM Business Case: Assessing the situation. Some questions to ask to assess the situation before diving into the business case: Why me? Business Case vs. Business Plan. Business case vs. ROI. Best 10 Readings in KM.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every business is relationships and relationships are every one’s business. Quality people bring the best out of each other. It is true, the best networks were always the small ones, made up of strong, reliable connections, not temporary hook ups. Keep It Simple Sweetheart, specially in business).

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. 5) Your own data is best.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media. To get a copy of the slides or to listen to the replay, please click here.

Service 100

Service Paid Search Agency Companies Leads 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The rewards of going through the strategic planning steps we’re about to cover cannot be understated.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

Webcast(s): Ramping up and following up In February 2016, we held a webcast to present industry perspectives and impacts, discussing four major impact areas: business models, operating models, technology and data, and compliance programs.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

JUNE 17, 2015

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. Again this approach isn’t new technically innovative, but it is underexploited.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Buzz Marketing for Technology

SEPTEMBER 21, 2016

He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.

Peer-to-peer 100

Peer-to-peer Validation Broadcasting Rules 100

Buzz Marketing for Technology

DECEMBER 7, 2011

Ultimately, gathering the most data possible to inform a decision or solve a problem — in the window of time that best suits your need — is more important than having instantaneous data access. What business problem are you trying to solve? And to do that, you need to start with how you’re going to use the data.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. Here are three of the key takeaways: Become customer obsessed! A majority of tweets to a brand go unanswered!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Moreover, this year Cyber Monday sales alone hit $1.98

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

MAY 30, 2012

And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming. CMOs: Shedding light on marketing performance Businesses use enterprise data and metrics to manage business. How important is real-time data?

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How best to organize for Real-Time Marketing? How does Real-Time Marketing work in a B2B environment?

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

MAY 15, 2013

Whether online novices or experts, business leaders crave insight on how to accomplish this. Placing the CMO in charge allows for the best of both worlds. What’s the best way to make all this happen? All this pertinent info helps define what the “best content” is for each specific viewer. One word: data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 25, 2013

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. So I suggest the best way to prepare for this is to join me in attending the The Social-Shake-Up Conference.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

APRIL 10, 2013

When it comes to their websites, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to tailor experiences in meaningful and profitable ways. The short answer is.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Make data your best friend. One of the best ways to attract and retain customers is to make your brand and products so relevant, unique and indispensable that they would suffer if they went elsewhere. Isn’t that what really matters to your business? As smart and creative as most brands think they are, the numbers don’t lie.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

If you have any insights on how best to get there please share them. Tags: Business Intelligence Data Mining. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

JANUARY 6, 2011

Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. There are a few best practices that Dennis shared with me on this tab feature as well and that is … the size and color of the arrow matter! Bingo that’s it! see photo below).

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JANUARY 7, 2009

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. The goal of collaboration is to include as many people to get the best thinking on any given issue. He was co-founder of Beyond Inc.,

Wiki 100

Wiki Enterprise Management Verticals Privacy 100

Buzz Marketing for Technology

MAY 16, 2012

So if change was in order, they had to employ their best guesswork based on 3 months of retroactive data to tweak and hone. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. Furthermore, the feedback they got was not particularly nuanced.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

That’s why this book Thoughts on Thought Leadership is one of the best compilations of ideas on how to create better thought leadership if have read EVER! He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

If you have any insights on how best to get there please share them. Tags: Business Intelligence Data Mining. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 6, 2010

Ok so that is a look at membership and traffic but the part that I think really closes the door on any up and comer is their Business Model. Facebook is currently running 3 business models – any one of which you or I would die for and they happen to have them all under one roof. Email this to a friend?

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

NOVEMBER 20, 2008

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

Advertisements 100

Advertisements Advertising Statistics Paper 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

But businesses create drag on the message because they aren't simple or free shocking etc. Then Big Seed the stuff that is working best. Solution 4 – Mullet Strategy – best for businesses – all business up front but party in the back. Other examples include: Nike Sweatshop, The Rejection Line.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JULY 27, 2009

I dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc. I dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

APRIL 9, 2009

In a world of changing business practices and uncertain futures, Me 2.0 In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future.

Case Study 100

Case Study Case Studies Tagging Network Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Metavana’s engine provides amazing accuracy with regard to the polarity of comments on the Social Web and as such will be an integral part of any organization’s business model. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. At InformationWeek, the No.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

APRIL 10, 2013

The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. We’re getting X% conversions. Why bother?”.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JUNE 29, 2009

I know, I know the point is Google is trying to bring me the best responses to the term in the first few pages (if not the first page). But the best responses according to who? One day we are going to look back at the days of searching and getting 64 Million responses to anything and equate that to a Commodore 64 or Betamax tape.

Google 100

Google Social Networks Internet Marketing Facebook 100

Buzz Marketing for Technology

JUNE 27, 2008

Home Business solutions IT services Products Support & downloads My IBM. To contribute: IBM—as a business, as an innovator and as a corporate citizen—makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues. Try to add value.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100