B2B Memes

DECEMBER 16, 2010

Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine. Asking tough questions is the journalistic equivalent of due diligence in business. But one journalistic skill rarely mentioned is the ability both to ask and to answer tough questions. But are B2B brands ready for tough questions?

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. We always found that our publications were generally liked the best and read the most frequently. I’m sure it’s true.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

NOVEMBER 29, 2011

Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Journalism is my first love but I was increasingly interested in business. So both fields are absolutely in the content creation business these days. I love that!

Content 100

Content PR Social Media Ethics 100

B2B Memes

MARCH 11, 2011

They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 9, 2010

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

APRIL 20, 2010

The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. In journalism at its best, she asserts, the deliverable is truth. But in practice, are businesses ready to adopt the practice of journalism so rigorously? What adds heft to this view is its basis in experience. This makes sense.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

MARCH 12, 2010

The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. But from a business standpoint, it has its merits. There’s an important role for such low-end content. It answers legitimate questions and serves real needs.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

OCTOBER 19, 2012

I would add that these issues are particularly important for business-to-business journalism. Analysis and reporting are still important, but are best practiced selectively. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

Twitter 100

Twitter B2B Curation Ethics 100