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Chris Koch

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Is Twitter “social?”

Chris Koch

The best truly “social” interactions I see on Twitter are organized chats. Rarely do I see people who believe that the tweet alone is content to be learned from (except those annoying people who think quotes from famous people are worth tweeting). So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100
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Is Twitter “social?”

Chris Koch

The best truly “social” interactions I see on Twitter are organized chats. Rarely do I see people who believe that the tweet alone is content to be learned from (except those annoying people who think quotes from famous people are worth tweeting). So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100
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Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m not a slut, I’m a snob. Actually, I’m not a slut. I’m more of a snob.

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Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest. I’m not a slut, I’m a snob. Actually, I’m not a slut. I’m more of a snob.

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The crisis of buyer information in B2B and how to fix it

Chris Koch

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. We keep hearing that at some point web users may truly be able to stop you from learning anything about them.

B2B 100
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The crisis of buyer information in B2B and how to fix it

Chris Koch

The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. We keep hearing that at some point web users may truly be able to stop you from learning anything about them.

B2B 100
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7 reasons why social media success has nothing to do with social media

Chris Koch

9 attributes of the best thought leadership content (christopherakoch.com). Companies must have an engine for providing those ideas in place before they can expect to make waves in social media. What do you think? Related articles. Is Twitter “social?” ” (christopherakoch.com). Share and Enjoy: