B2B Memes

DECEMBER 6, 2011

As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 19, 2012

I would add that these issues are particularly important for business-to-business journalism. Analysis and reporting are still important, but are best practiced selectively. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general.

Twitter 100

Twitter B2B Curation Ethics 100