Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

PureB2B

AUGUST 28, 2018

You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Optinmonster

OCTOBER 29, 2023

Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.

Statistics 94

Statistics Paid Content Stats Blogger 94

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogging increases inbound links by as much as 97% , which improves your search rankings. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Google Plus, 540 million active users. LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Final Word.

Social Media 100

Social Media Social Marketing Media Business 100

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogging increases inbound links by as much as 97% , which improves your search rankings. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Claiming profiles on Google and Bing are no-brainers. If you’re a DUI attorney what would your potential clients be typing into Google?

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. Blogging does way more than populate your website with content. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Writing on the Web

NOVEMBER 16, 2010

Met wat voor tekst scoor je nu het beste op het web. Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Submit your blog to AllTop.

RSS 100

RSS Digg Tagging Blogger 100

NuSpark Consulting

OCTOBER 24, 2011

and get detailed feedback on the problems they’re trying to solve, the solutions they’re investigating, and who best to purchase them from. Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. attract prospects.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

JUNE 21, 2010

Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Post on Google Buzz. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Just 55% use Google+. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. TopRank ). MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Go Beyond SEO

JULY 27, 2018

SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. 97 percent of consumers use the internet to find local businesses , so the ability to have search engines find you is essential. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Go Beyond SEO

JULY 27, 2018

SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. 97 percent of consumers use the internet to find local businesses , so the ability to have search engines find you is essential. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Go Beyond SEO

JULY 27, 2018

SEO, or search engine optimization, is how a search engine, like Google or Yahoo, will find your website. 97 percent of consumers use the internet to find local businesses , so the ability to have search engines find you is essential. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Hubspot

MARCH 21, 2012

But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. Blog Bundle. So what gives? Data Compilation. Do your partners or affiliates?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

seo.co

NOVEMBER 8, 2021

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Seth’s Blog. HubSpot Blog. TopRank Marketing Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Post them to a site like slideshare.net.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 2) It helps convert that traffic into leads.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

AUGUST 28, 2012

After you secure your event date(s), the next step is to plan your social media strategy to give your attendees and audience the best experience possible. Others may prefer LinkedIn. Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media!

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. 2) Convert. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40