Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. There are plenty of reasons why a business should have a blog. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

APRIL 5, 2022

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. ” Affiliate sales support independent publishing. Colloquialisms.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. why does blogging work to grow your business?

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. But how exactly do you write a great (or even good) B2C blog post? Envision who your ideal customer is.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

BenchmarkONE

NOVEMBER 25, 2019

Learn what your audience’s pain points are and what kinds of questions they have about your product or service. That’s why focusing on blog topics that aren’t specific isn’t in your best interest and doesn’t do much to serve your strategy. . Not Proofreading Before Publishing. Quality matters.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. So, without further ado, let’s take a look at the 16 best SaaS bloggers you’re going to want to follow immediately.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Goal.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Brandpoint

DECEMBER 27, 2018

A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. Case studies showcase stories and results of your work with customers. However, blogs can be considered the foundation of the entire content marketing process.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. However, even the best content can be hampered by bad design. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Convince & Convert

DECEMBER 8, 2014

Unlike Reachpocalypse, where Facebook didn’t really say anything on the record about it until 9 months after the evidence appeared , with Promocalypse they fired a warning shot 60+ days in advance via a post on the Facebook for Business blog (a resource I recommend you read with regularity).

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Do whatever works best for you.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Just as you would for a blog or social media account, you want to break down your content ideas. Once you’ve filmed and edited your video, there’s another step to complete before it’s ready to be published.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. Turn Your Customers into Stars.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. The theory goes that if someone is looking, they’re probably not the best candidate you can find. It’s where you publish your smartest thoughts. This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

DECEMBER 29, 2011

You've been reading up on search engine optimization, and have started applying the best practices to your website. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Biznology

APRIL 7, 2016

Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! There are plugins and website features that make your life easier.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

PureB2B

AUGUST 3, 2016

For instance, we’ve come a long way since the first Ford Model T production line was created. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? The best place to start is to think about what’s driving your customers crazy. Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Why content marketing is important for business?

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

JULY 1, 2011

Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever. Part of writing amazing content is being willing to ignore previous assumptions of blogging best practices. The goal of your business blog is to drive visits, leads, and customers.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28