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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Ballard and his team won the 2016 Markie Award at Oracle Modern Marketing Experience for Best Digital Marketing Experience, in part because of the company’s strategic use of video.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

The best marketers appreciate the need to appeal to buyers on a more human level throughout their entire path to purchase. ” While video can help you cut through the noise and get more attention, companies like Bulldog Solutions and Lenovo have found that personalized video can take it one step further.

Eloqua 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50
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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. Through her consulting endeavors she has also worked with companies such as Best Buy, OfficeMax, Sony, Apple and more. Here, in her own words, is how she gets stuff done.