Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Partner with a reliable data broker. A broker can introduce you to the most productive prospecting data sources and lists. This article is adapted from Ten Tips: How to Find Your Best B2B Prospects. Like this post?

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

FEBRUARY 12, 2021

For some, networking is a dirty word – transactional at best, smarmy and self-serving on steroids, at worst. The authors and speakers offer specific approaches to reduce our anxieties, manage our energy and develop networking practices that best reflect our professional desires while honoring our authentic selves.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

APRIL 5, 2017

It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources. Find a data broker with experience in your target audience category. Ask around. Like this post?

Ad brokers 163

Ad brokers Advertising Agencies Sample Ideal Customer Profiles 163

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.

Disintermediation 126

Disintermediation Ad brokers Communities Paid Search Agency 126

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. As this campaign started with a high impact direct mail package costing $25, we wanted to get the best list possible, and then call to verify the key data before sending the DM package. They are: 29.6%

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

JANUARY 23, 2013

Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

FEBRUARY 9, 2016

Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors. Plus not everyone you initially communicate to is at the beginning of the buying process.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80