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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Another study, this time conducted by Twitter, unveiled a thing or two about brand favourability. The video even got into the trending section on Twitter. Land Rover.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

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Brand Newsrooms Descend Upon Euro 2016

Contently

Fans are demanding ever more real-time or in-depth information beyond traditional news and broadcast channels. Content will be published on YouTube , Snapchat , Twitter , Facebook and Instagram , as well as its owned digital properties, and distributed throughout the company for PR and social teams to use across global markets.

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Online community management is surrogacy

Biznology

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

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Five Whys of Digital Marketing

Webbiquity

Broadcast media. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. But clarity leads to the best strategies for business performance improvement. Partnerships.