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12 (of the) Best Social PR Guides, Tips and Techniques of 2011


What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. What are the best practices for pitching journalists in this new environment?

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Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field. She’s a rock star on Twitter and also speaks French.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Twitter is primarily about engagement.

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Why Influencer Marketing Is Faltering and How PR Can Save It. So why aren’t PR people doing it yet?

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7 Factors To Consider Before You Follow Someone On Twitter


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

Boring Byte: Polishing Dull Stereotypes Into Social PR Gold

WindMill Networking

The 20-something research scientist and data team lead for Facebook, Jeff Hamerbacher, put it best: “The best minds of my generation are thinking about how to make people click ads.” That’s social PR gold! She is the co-editor and Canadian contributor (since 2007) to the international, collaborative blog, PR Conversations. ” From Clay A. Twice.

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

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Facebook Says These Are the 15 Best Brands on Facebook


Blue Awards: The Best of the Best. 1) If We Made It. Gold Awards: The Best of the Rest. 1) Facebook for Good Gold Award: Bentley Burial. million unique visitors to the Try My Hybrid website as well as hundreds of PR stories and a number of awards. FootifyFM culminated in a live broadcast of the 2013 AFL Grand Final in Australia''s 10 most popular languages.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

Social media monitoring: why it’s a must


Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. By utilizing social monitoring software you could find out the huge amount of influence this woman has over the travel industry (over 430,000 Twitter followers and a robust blog) and better yet ways to connect with her. Like this post?

Bytes from the PR Sphere: Distilling the Social Components of Public Relations

WindMill Networking

Welcome to the first in a series of Bytes from the PR sphere on the Windmill Networking Blog , where I’ve been invited to detail and explore fundamental links between public relations and the interwebs, primarily from an organizational narrative perspective. Since time, I’ve adopted it as my own “tweetable” #PR definition. But this column focuses on PR and social media.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? If you want to broadcast, use email. How do they interface with PR, customer service, product development? light touch works best.

26 Outstanding LinkedIn Tips and Tactics


How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. Sales pitch aside, this post provides a helpful step-by-step guide to starting a LinkedIn Group, broadcasting group messages, setting up webinars and more.

How #TechnologyAndStuff became GM’s Oreo moment

grow - Practical Marketing Solutions

Within an hour, “#ChevyGuy,” “#TechnologyAndStuff” and “Rikk Wilde” were among the top 10 national trending topics on Twitter (World Series hero Bumgarner was not). . Here is the statement GM made after the World Series: And here was their website within 12 hours after the broadcast: GM had an “Oreo moment” and went for it. Props. Props.

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How to Run a Twitter Campaign the Right Way (#JayZSyncShow)


It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. How to Run a Successful Twitter Campaign. Like all of your best content , it should be easy for people to consume.

6 Easy Twitter Hacks for Schmoozing Journalists


So your company is doing more with Twitter. Twitter is a great way to gradually get to know someone, build up trust, and possibly create a relationship where there wasn't one before. Here are 6 simple steps -- that anyone can follow -- to build credibility and relationships with journalists using Twitter. Awesome! Here's something I want you to try. Step 1: Find and follow.

New York Times: all’s fair in love and marketing


Timing is everything — tweets perform best in the morning, at noon, around three, and then for a little while just after work, in each person’s own time zone. Every content-marketer knows when traffic is best. It’s always best to prepare and offer your content for exactly when people are hungry for it — otherwise, it’ll become stale. For free.

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How to recover from the ravages of Google Penguin and Panda


Digital PR and social media marketing may well be the new SEO. recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere. People are freaking out about the new Google Search. How it moves through cyberspace. Not anymore.

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

You can’t say the customer service is a priority and not respond to customer service inquiries via Twitter. 9) Shallow – You aren’t creating the stories and content that adds vibrancy and relevance to your vision. Give them free stuff, thank them in your comments, follow them on Twitter, retweet their stuff, link to them in blog posts. It’s the best investment you’ll ever make.

4 Common Sense Social Media Tips for PR and Marketing Pros

Content Marketing Today

Yes, you can apply the best of traditional public relations practices to the new world of social media. Her report from the seminar illustrates that social media is beginning to permeate PR even in a relatively small market such as the Naples/Ft. If unfavorable commentary about your company were broadcast through an employee’s personal site, would his or her job be at risk?

Online community management is surrogacy


Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do. There’s just one you and there are upwards of 1.4

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Worst reason to be on twitter is to push your product/service shamelessly.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool


Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following. There are many reasons you might log in to Facebook or Twitter, whether it’s to see new baby photos, read political rants from your ‘friends’, or just watch a few videos. Follow him on Twitter @matt_cooper.

These Brands are Proving How Effective Periscope Can Be


When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. Just a few weeks later, Twitter announced its $100 million acquisition of Periscope , a similar live streaming app with a few functional differences. Special live event broadcasts.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

Aren’t these companies best positioned to capture the value in these times of accelerated online video growth? This free PR and media access to millions of TV viewers could be used to cross promote their brands and content online. They are used to creating high-quality content to match broadcasters’ and audiences’ standards. It felt like TV’s days were numbered.

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How to Promote Your Content Using Paid, Earned & Owned Media


It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Content Broadcasting.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them. Twitter Handle. Twitter Handle. Britannia PR.

The Secret Life of a Social Media Manager

Modern B2B Marketing

Gone are the days where we had to tune in to the local television news broadcast while making breakfast to find out what’s happening in our communities. also use this time to meet with our external partners—the platforms we use, like Hootsuite, Track Maven, GaggleAMP, and Twitter, to learn about new beta tests and product optimization strategies. If you haven’t, then you should.

47 Essential Social Media Tools for Content Marketers

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Twitter  - The best way to broadcast great business content…period. Best if you have business customers. Twitter Management. Tweetdeck  - The ultimate Twitter management system. Hootsuite  - Manage multiple twitter accounts from one dashboard. – Possibly the best reporting structure for distributing Twitter, Facebook and LinkedIn.

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Top 15 Recommended Social Media Books of 2010

WindMill Networking

And what a year 2010 has been: The rise of Facebook to become a dominating (and sometimes threatening) force globally, Twitter becoming a mainstream realtime communication platform embraced by older generations, and even LinkedIn adding various functionalities throughout the year to continue to remain relevant as the default social network for professionals.  Socialnomics by Erik Qualman.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid


Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Social media is about having a conversati0n with your prospects, not broadcasting to them. Automated welcome DMs on Twitter and the like are obnoxious.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Sorry.


How to Learn Social Media Marketing: 41 Resources for Beginners


One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. Surprising Stats to Know How to Be Successful on Twitter. The 3 Biggest Mistakes People Make on Twitter and LinkedIn. This is not going to bring results. It''s spamming.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts


Here's a handy PR guide to help with that.). This episode of Amy Porterfield's marketing podcast features Kim Garst of Boom Social, where they discuss best practices and strategies for using Facebook Live. Main themes of this episode included determining how often to broadcast, apprehension about broadcasting live and making mistakes, and uncertainty about measuring success.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Call your best customers.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. Learn more about Twitter Amplify at The Next Web. Yahoo!

Blow Out Content Marketing and Lead Social Conversations with Content Curation

WindMill Networking

Museum and art curators select the items that make their collections stand out; fashion retailers curate by selecting the best merchandise; digital content curators select from the wealth of online topics for nuggets that they can share across social communities. Its importance can be seen in the popularity of everything from Twitter to Tumblr and Pinterest.  among others.

Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It

WindMill Networking

is the best place to start learning how to leverage Google Plus for your business or yourself. To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. Remember starting on Twitter or Facebook? What the Plus! Choice.

The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat

Blue Focus Marketing

Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask Simon for his insights on how to be an effective social brand. Question 1: Why must a brand be social?

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