Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Second, there is no order of merit to the presentation of these predictions.

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Webbiquity

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them. Automated welcome DMs on Twitter and the like are obnoxious.

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Adobe Experience Cloud Blog

JUNE 30, 2015

Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world. I’ll also send myself articles to read on my walk to the gym or when I get a break later in the day.

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Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If I’d be happy to share my slide presentation with you, too).

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Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Unlikely at best. Unlikely at best.

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Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

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Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. to over $20 on networks like Facebook, Twitter, and LinkedIn.

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Onalytica B2B

SEPTEMBER 16, 2015

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them. Jan Gordon #6.

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Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Hubspot

APRIL 8, 2015

They often value a photo on Instagram or Twitter more than traditional press placements. It''s given to nominees who were nominated for but didn''t win the statue for best actor, best actress, best supporting actor, best supporting actress, and best director. A Huge Marketing Opportunity.

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Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Here are the top strategies to promote your NFT: PR. Public relations is one of the best ways to build a solid online reputation for your business.

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Sprout Social

AUGUST 31, 2020

Industry conferences that are heavy with presentations and speakers work in a virtual setting but you’ll also have to give some thought to how the usual networking piece of an in-person event will work virtually. Do they need to share their screen for a slide presentation? MozCon Virtual featured some of the top industry leaders in PR.

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Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

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Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

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WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. But there's no question that journalism is taking a beating during this downturn.

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Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

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Convince & Convert

APRIL 5, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Jay : I’m pretty sure you guys have never tried to buy Twitter, so there’s that. The RSS feed is: [link]. Find us on iTunes: [link].

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Biznology

MAY 20, 2014

Mobile isn’t the future, it’s the present — the mobile web and mobile apps are no longer the dinghies that people use when they’re away from their yacht, their web browser on their PC. Every content-marketer knows when traffic is best. Then again, I guess everyone hates marketing, PR, and sales, right?

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WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham.

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Webbiquity

MARCH 27, 2013

How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? Share what you’re reading, embed your SlideShare presentations, showcase your WordPress blog or add a poll. ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily.

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Webbiquity

AUGUST 2, 2010

The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. social media, PR, advertising) that support that activity. As the introduction here notes, “It’s one thing to pick up a workbook that provides you with best practices. This is the way it should be.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s.

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Adobe Experience Cloud Blog

APRIL 23, 2012

Record your organization’s presentations at events and share them via social media. They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Gave a presentation at an event?

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Hubspot

OCTOBER 21, 2011

Perhaps your audience flocks more to Facebook than Twitter, or maybe they are more concentrated in an industry-specific social network. Be present and participate where your audience is participating. Anything negative about your company is now easily transmittable through Facebook, Twitter , blogs, and other social networks.

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Hubspot

AUGUST 26, 2013

It''s why Google -- and sometimes even your Twitter feed -- is your Yellow Pages. Who are the best at what they do. Their type of expertise should be broadcasted, not hidden on their resume some place. Don''t share your content, present it. Buyers are looking for information. And you know what else is crazy?

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Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Pinterest is sending more traffic from Twitter. That’s the best I can do. The RSS feed is: [link]. Find us on iTunes: [link].

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Single Grain

NOVEMBER 16, 2023

Ignoring customer feedback loop : Content marketing is not just about broadcasting messages; it’s also about engaging with the audience. Case studies present real-world examples of your SaaS solution, offering social proof, while feature updates keep your audience informed and engaged with the latest enhancements.

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Litmus

FEBRUARY 22, 2024

Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like? My company’s Communications/PR team loved it, and submitted me to speak at Litmus Live later that year with my first solo session, “Getting Started with Interactive Email.”

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Single Grain

OCTOBER 25, 2019

Newsjacking is one of the best content marketing strategies that every business, no matter small or large, should use in order to capture the maximum attention of their target audience. Best Examples Of Newsjacking. Frozen pizza brand DiGiorno used Twitter to reach the fan base of NBC's The Sound of Music Live broadcast.

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Webbiquity

APRIL 27, 2021

Twitter made a splash at SXSW in 2007 and began to grow rapidly. A lot of “content” will still thinly disguised marketing collateral, but the best of it was true thought leadership with minimal brand slant. Consumer marketers used those channels as well but focused much more on broadcast media (radio and TV).

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Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

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Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Set your strategy up for success right out the gate by choosing the best social networks for your brand. Choosing Your Social Networks.

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Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session.

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SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Maximise your presence on Twitter and LinkedIn to harvest relationships.

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Hubspot

SEPTEMBER 21, 2016

Here's a handy PR guide to help with that.). This episode of Amy Porterfield's marketing podcast features Kim Garst of Boom Social, where they discuss best practices and strategies for using Facebook Live. Carefully choose your broadcast's headline: Remember, this is an opportunity to grab more attention from followers.

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Convince & Convert

SEPTEMBER 21, 2010

Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. The Periphery Exceeds the Core The best parts of this year’s SXSW largely took place outside the framework of the actual conference. I’ll write about that soon.

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