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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80
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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This content was distributed around the world after sponsored social media campaigns were launched.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Owned media is the content that you create and distribute on channels you control. The best #BrandMarketing we’ve seen on social media in the last 5 years: [link] pic.twitter.com/jCQ4hTorTR. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. Paid social.

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Feel the Force of the Dark Funnel

Strategic-IC

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. The content you produce and distribute on Dark Social won’t be the same as that for your SEO strategy. What do you mean - I can’t see its real impact?