Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Onalytica B2B

APRIL 3, 2018

In the research community, I have a fair impact through my publications and 2 book chapters. Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? The post Interview with ?Nikhil

Startups 231

Startups Work Management Social Media Marketing Management 231

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The year before we did this, I edited 280 white papers (average length, 40 pages). So I asked the analytics person.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Digital B2B Marketing

SEPTEMBER 22, 2011

Choose Your Own Adventure books were a staple when I was growing up. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Here are three specific things content marketers can learn and apply from Choose Your Own Adventure books. Circle Back.

Planning 100

Planning Content Marketing Webcast Content 100

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 84

Social Media Media Marketing & Strategy Business 84

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Author of five books about online communities.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Anyword

DECEMBER 1, 2021

Some types of texts are best created by people within the company, for the sake of accuracy and details. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. Not all business writing is the same. It’s a complicated job.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Connect with him on Facebook and Twitter.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. However, it’s essential to understand that these strategies function best if you plan and execute them in conjunction with one another. Your best chance of success is when the following strategies work together.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Adobe Experience Cloud Blog

JULY 14, 2017

The more you read, whether that’s blog posts, articles, books, or even emails, the more ideas you will get for how you want your own writing to sound. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account).

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Ambal's Amusings

OCTOBER 6, 2009

White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click. Michael Stelzner WritingWhitePapers Twitter Mike_Stelzner. Jonathan Kantor WhitePaperPundit Twitter Jonathan_Kantor. Sarah Mitchell Global Gopywriting Twitter globalcopywrite. Case Study Experts.

Case Study 100

Case Study Case Studies Paper Twitter 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Missed the countdown? sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

nDash

FEBRUARY 23, 2022

Whether it was explaining to a fisherman where to look to land that huge trout they’ve been after, or explaining to an aquarium client how to grow the best coral, or even just helping a coworker have a great first experience snowboarding, gaining and sharing knowledge was where I really found joy. Laura DeCesare.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Webbiquity

APRIL 21, 2020

We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Having in-house developers would have meant that would be motivated to achieve the best results and bring as much value as possible. You can connect with Tim Duncan on LinkedIn and Twitter.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

WriteSpark

AUGUST 19, 2008

White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Twitter Updates. follow me on Twitter.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. Are Your Proposals Short Stories or Books? Twitter (99). August 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Coincidentally, the strongest team members (often the best EGC creators when they set into motion), are also the most driven by competition.

Trends 163

Trends Content Marketing Paid Search Agency Television marketing 163

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 161

Social Media Media Viral Marketing Skype 161

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. "Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Consider these five steps for determining the best way to get found: 1. Read on to get their insights. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. What are best practices they need to know? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Contently

DECEMBER 13, 2016

Blog posts, white papers, e-books—anything that puts your words front and center will allow people to connect with your story. If you want to communicate information quickly, an infographic might be your best choice. If you want to build a relationship, use text. Hopefully not.) I’m a Ravenclaw in both.)

Content 60

Content Paper Youtube Video Marketing 60

Hubspot

AUGUST 11, 2019

Strategic Account Director Jack Matsen saw a 38% increase in demos booked within six months of implementing a lead bot. And once a prospect answers a “qualifying question,” such as “ Yes, I’m looking for a solution like this for my company, but I’m not sure which of these packages would best meet our needs. Find your favorites below.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Content4Demand

FEBRUARY 9, 2021

If you have several guests who speak to a certain topic in depth, you can easily combine and refine that content for a high-value influencer asset—whether it be an E-book, white paper or interactive experience. What better way to build trust and credibility than by associating with the best in the biz?

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Transitioning prospects through each stage of the buying process works best with a combination of free and opt-in content. Blog Writing on the Web Twitter patsiblogsquad. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

KoMarketing Associates

OCTOBER 5, 2017

Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

The Point

JUNE 20, 2011

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Include a link to the complete paper or Webcast so people can read or view more. 5 years ago?

Webcast 100

Webcast Opinions Thought Leadership Paper 100

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Laura Patterson's book Marketing Metrics in Action.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Exo B2B

NOVEMBER 21, 2019

T he best channels and types of content in B2B. I keep repeating that the best medium is the blog. The following are in order: events, videos, case studies, computer graphics, webinars, white papers. E-books complete the Top 10 list. The most human company wins» is the subtitle of the book Marketing Rebellion.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Pam Didner

NOVEMBER 5, 2020

And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. My first book, Global Content Marketing , is all about how to scale content across different regions through a collaborative effort between headquarters and local teams. But all of that content could do so much more.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Ambal's Amusings

DECEMBER 17, 2009

Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

KEO Marketing

JULY 21, 2017

A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both inbound and outbound marketing tactics. For example, a valuable prospect may provide her email to receive access to a white paper. What is Inbound Marketing vs Outbound Marketing ? .

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48