Writing on the Web

DECEMBER 31, 2014

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

AUGUST 21, 2014

Sometimes saying what you mean is the best route to attracting readers. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. Free Book Tells You 12 Secrets of Better Lawn Care. The ABC’s of Great Blogging. A great headline. Be original and offer insight.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

JANUARY 12, 2011

In effect, we create our own reality. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 12, 2010

What does it mean to live authentically, to live well, write well, and do your best work? No, really…Some people have book clubs, or exchange recipes and garden tips. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

NOVEMBER 22, 2011

Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices. Keeping these four things in mind, you can create more effective marketing that reaches the subconscious brains of your consumers. What are the best ways to market to you, considering your nature? Reassure me there are no risks.

Studies 100

Studies Trust Marketing Resources Content 100

Writing on the Web

JULY 22, 2011

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content. Ba-da-boom , instant sales and subscriptions! But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content. Ba-da-boom , instant sales and subscriptions. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100