Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Why Write an Ebook instead of a Printed Book? There is no denying the shift that is happening in the book industry: ebooks are on the rise and here to stay.

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Writing on the Web

JANUARY 2, 2014

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!” I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. Not everyone should write their own book.

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Writing on the Web

JANUARY 20, 2014

This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces. But I think he’s doubtful.

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Writing on the Web

MARCH 17, 2014

This is how I do research, because that’s what I know best. Books and ebooks on Amazon and other book sites. My favorite research tool is books, especially those written by professors of major universities. Now that I use ebooks on a Kindle, my book research is easier. There are a number of obvious resources.

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Writing on the Web

JANUARY 29, 2014

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. It’s not just about promoting your ebook, it’s about promoting YOU!

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Writing on the Web

JANUARY 9, 2014

Find out what other books have been done. For whom are you going to write your book? They want to write an ebook about their expertise because that’s what they know best. You can then write a follow-up book or create a series. About Expert Ebooks Attracting Clients Content Marketing E-Books expert ebooks'

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Writing on the Web

JULY 16, 2014

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . For us, Content for Coaches , this is divided like this: Book notes – I often read 2-3 books at a time. Synopsis of a leadership book and article. Favorite resources for online marketing I like to use.

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Writing on the Web

OCTOBER 3, 2013

In fact, I’ve recycled best posts at least two or three times. Here’s how I wrote this post: Grabbed a book. Formulated the blog post idea , based on what I know about my readers and how the concept from the book applies to them and their problems. Research some stats on how bad the problem is.

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Writing on the Web

FEBRUARY 10, 2014

But some weren’t really optimized for best results. Link anytime you refer to another blog, site, author, book, or a concept they can read more about on your previous blog posts. To me, a good blog is the best darned marketing tool on the planet! Of course, as writers, they all had important things to say on their blogs.

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Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. Be best of breed. Your goal should be to write and publish the very best content in your field available online. 6 Principles of Quality Content.

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Writing on the Web

OCTOBER 23, 2013

Joe’s latest book, Epic Content Marketing , is a fine example. Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Be best of breed.

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Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story.

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Writing on the Web

MARCH 5, 2015

It happens to the best of us. Passages you’ve highlighted in an article or book. If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. You decide you need inspiration, so you check out your feed reader. Newsletter articles.

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Writing on the Web

AUGUST 21, 2014

Sometimes saying what you mean is the best route to attracting readers. Free Book Tells You 12 Secrets of Better Lawn Care. The ABC’s of Great Blogging. A great headline. Be original and offer insight. Create shareable content – Don’t be a bore. A Great Headline. Other times a good hook works better. Five Familiar Skin Troubles.

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Writing on the Web

APRIL 11, 2011

How can you make your writing interesting, more like a good movie or book? I’m reading a book by Ann Handley and C.C. My best clients are the ones who found me and called me. This book will help you do that. How can you introduce storytelling into your marketing mix? your customers will come to you.

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Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. The best way to gain attention and engage readers is through storytelling. Every time I read a book these days, they are full of stories. That’s what makes them successful as popular books.

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Writing on the Web

SEPTEMBER 23, 2010

My One Best Tip for How B2B Marketers Should “Do&# Content Marketing. Tags: Content Marketing E-Books On Writing Better Writing for the Web blog content content marketing with blogs converting readers to clients list building Online Marketing social proof trust building writing on the web.

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Writing on the Web

JULY 9, 2014

Last week I asked which was best for marketing: blogs, social media or e-newsletters. You can begin receiving BizBook Nuggets – Book Notes for Busy Leaders. You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) First thoughts as you consider your newsletter, or lack of newsletter?

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Writing on the Web

JANUARY 12, 2011

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Client Stories Make the Best Content for Marketing. You also reveal your values and purpose.

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Writing on the Web

FEBRUARY 14, 2011

“ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. The best way to do that is by telling a compelling story. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers.

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Writing on the Web

SEPTEMBER 9, 2010

The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. If you’re just starting out blogging one of these is the best way to start. You can sign up for Google Ads and Adbrite , which are two of the most well-known.

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Writing on the Web

OCTOBER 12, 2010

What does it mean to live authentically, to live well, write well, and do your best work? No, really…Some people have book clubs, or exchange recipes and garden tips. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs.

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Writing on the Web

JUNE 28, 2011

I’ll be posting some of the best tid-bits from all the books I read. I’ve got a new Fan Page for my business Content for Coaches and Consultants : You’re invited to come see what’s there, what’s new in leadership concepts, brain science, and personal development: Patsi’s Facebook Fan page.

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Writing on the Web

SEPTEMBER 15, 2010

When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. I just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook. Wot r u 2 do?

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Writing on the Web

NOVEMBER 22, 2011

Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices. What are the best ways to market to you, considering your nature? Our brains haven’t changed much, nor have our fundamental motivations. Reassure me there are no risks. What about you? 7 Ways to Format Blogs to Engage Readers’ Brains.

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Writing on the Web

SEPTEMBER 2, 2010

It keeps me on my toes with reading Harvard Business Review and the best business books around. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. Until I get to know them better, I don’t have good handle on the way they talk.

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Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others?

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Writing on the Web

JULY 22, 2011

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

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Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

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Writing on the Web

MARCH 12, 2014

What prices, what lengths, what covers are best? Unfortunately, many of these experts come across as trying to “game the system,” by encouraging people to publish as many books as they can, in as short of time as possible. About Expert Ebooks Books Content Marketing E-Books expert ebooks Online Marketing'

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Writing on the Web

MAY 11, 2011

Just like there’s a world of difference between an average tennis player and a champion, there are defining distinctions of a great blog (also from The Content Factor ): The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through.

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Writing on the Web

JANUARY 15, 2014

Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. They use digital options as a first step towards other book formats. But they’re also practical and strategic.

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Writing on the Web

MARCH 3, 2014

As co-founder of The Blog Squad, I proclaimed blogs to be ‘the best darned marketing tool on the planet!’. Now has never been a better time to get your book written, formatted and available in both digital and printed forms. My expertise is in writing , and I’ve ghost written a best-selling Amazon ebook. You can’t do it alone.

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Writing on the Web

SEPTEMBER 19, 2012

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. Books : If there are a few books you think your audience should read pin the covers of the books to a book board or images of excerpts. What to Share. Inspire your followers!

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Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. It’s easier than you might think.

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Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. It’s easier than you might think.

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