WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. Specialty search engines? The story behind LOLcats? Find music online?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 17, 2008

Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective? Flash, widgets and Web 2.0

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

Search Engine Marketing 20

Search Engine Marketing Search Marketing SEM Adwords 20

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Thankful For PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Copywriting Blogger 20

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Geek humor at its best.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JANUARY 26, 2009

Find these and more in this list of some of the best SEO tools and related reviews of 2008. THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

FEBRUARY 20, 2008

and "What are best ways to communicate my brand message?" Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Dana sums it up best: "everybody can benefit from organic SEO.(each

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 23, 2008

Trellian's Keyword Discovery is an excellent tool if you can justify the cost; if not, Google Suggest (and the AdWords keyword tool if you have an existing AdWords account), the SEO Book Keyword Suggestion Tool and Yooter are helpful, free tools.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

MARCH 7, 2008

I recently had the honor and pleasure of talking with best-selling author Laura Ries about her experiences and advice for marketers today. WebMarketCentral (WMC): Hordes of marketing professionals know you from the books you've co-authored with your father, Al Ries, such as The Origin of Brands and The 22 Immutable Laws of Branding.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Television marketing Tagging 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Advertising. Aggregation.

Marketing Management 20

Marketing Management Microsite B2B Thought Leadership Planning 20

WebMarketCentral

OCTOBER 7, 2005

Her book Dickless Marketing: Smart Marketing to Women Online is raising eyebrows and helping smart marketers improve their results, and her witty and widely-read blog was honored as one of the Best Blogs of 2005 by Marketing Sherpa. And, I wrote a book on Smart Marketing to Women Online. The experience was less than pleasant.

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

MAY 29, 2007

Most business and marketing books are written for the broadest possible audience, have the tone of a motivational speaker, and offer specific, concrete guidance on topics such as drawing more web traffic, better organizing your time, or closing the big sale. Three interesting facts from the book that you may or may not have known: 1.

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

OCTOBER 24, 2007

Getting the "front end" of marketing right us crucial because, to cite one example used in the book, "80% of HP's and Canon's revenue comes from products less than two years old." Among the book's highlights: - "Competitive advantage, therefore, goes only to the risk takers—to those who pioneer useful new management techniques."

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

JUNE 1, 2005

Regardless of your political leanings (this book is heavy on the autobiography, light on the politics), Rogan's story is compelling and highly entertaining. I thought of this book when putting together my portal site for Web marketers, WebMarketCentral.com , because of two key lessons I took from it.

Planning 20

Planning Research Resources Examples 20

WebMarketCentral

JULY 24, 2006

These services let you customize your stat page with tools like news feeds, RSS feeds (such as your favorite blogs), local weather, your address/contact book, a dictionary, to-do lists, online file storage, mail and IM, photos, Web search, sports scores and more.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

APRIL 10, 2007

9) More of the Best Website Marketing Tools (Jan. On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business?

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

NOVEMBER 30, 2009

Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. We'd all best hope that Google never abandons it's "Don't be evil" mantra given the amount of information it has about your online life. Is Big Brother watching you?

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JANUARY 11, 2008

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

AUGUST 20, 2006

Best-selling marketing books, while I'm, well, just me , I was dang honored to come in with an honorable mention to Seth), Jill Konrath (author of Selling to Big Companies , and an all-around cool person), and the often-imitated-but-never-duplicated Mike Schultz.

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

DECEMBER 6, 2006

Return rates vary by product and type of retailer/distributor, from about 5% in consumer electronics, to 15% on average for computer manufacturers, and up to 30% for book publishers. According to Forbes , "up to 7% of an enterprise's gross sales are captured by return costs," amounting to a staggering $100 billion per year in the U.S.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

SEPTEMBER 9, 2005

As I am currently working on a Blue Ocean consulting project, I found his commentary on the book particularly compelling. I like his suggestions so much that I borrowed a couple for the Best Practices in Blog Marketing page on web marketing portal WebMarketCentral. He's smart, direct, and well worth the read.

Blogger 20

Blogger Blast Campaigns PR Consulting 20

WebMarketCentral

SEPTEMBER 6, 2007

The average blog generates less than $50 per month in direct advertising income; even uber-blogger and best-selling author David Meerman Scott concedes in his book The New Rules of Marketing & PR that his blog income is "not much money, but every few months I can take my family out for a nice dinner on the proceeds."

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

AUGUST 2, 2005

Check it out at [link] In 2002, I wrote my first book, The Marketing Toolkit for Growing Business , and it has really helped expand my business. I'm now at work on my second book for Dearborn Trade Publishing, due out next year. 2) Patience is a marketer's best friend – Even brilliant marketing takes time to shine.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

JULY 20, 2005

Our goal, as always, is to help Web marketing and e-commerce professionals to do their jobs more effectively and efficiently by showcasing the top marketing books , providing useful advice , and providing an extensive directory of helpful online marketing resources. Until then, best of luck to you, and stay tuned.

Press 20

Press Advertising Agencies Consulting Efficiency 20

WebMarketCentral

JULY 11, 2008

In writing Marketing That Matters , authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on marketing strategy—with a point of view. For one, you'd probably pick a new best friend. Government good, markets bad.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

APRIL 29, 2008

Wrath: The best review posts have an objective tone, presenting both the strong points and limitations of a product, services, company, individual or idea. Laura Ries is a best-selling author and frequent speaker at industry events, as well as a principal of marketing consulting firm Ries & Ries in Atlanta. Get over yourself.

Blogger 20

Blogger RSS Tagging Ethics 20

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

DECEMBER 29, 2009

Find the answers to these questions and others here in more of the best SEO blog posts from this year. Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

JANUARY 14, 2008

Here are some of the best tools for conducting keyword research and building a search phrase list. Reader Poll: Best Keyword Research Tools by TopRank Online Marketing Blog Blogger and SEO guru Lee Odden reveals the result of an online poll showing which free and fee-based keyword tools are most popular.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Social Media Newsroom for How Best to Avoid Dying This is the social media newsroom page for the book How Best to Avoid Dying by Owen Egerton—one of the best and most comprehensive examples of a social media newsroom I've seen.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

SEPTEMBER 4, 2007

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Read Naked Conversations by Robert Scoble and Shel Israel : This book provides a great overview of the role that blogging now has, especially for businesses and customer conversations. has changed the practice of PR.

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

DECEMBER 4, 2008

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20