Blogger and Lead Generation - B2B Marketing Zone

The 10 most fascinating people in B2B marketing in 2018

Biznology

JANUARY 3, 2019

He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. I find his daily email newsletter one of the best around. Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting.

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What’s new in content marketing?

Biznology

JULY 6, 2016

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. The three overarching goals of content marketing are lead generation, market education, and brand awareness.

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Biznology

The 10 most fascinating people in B2B marketing in 2018

What’s new in content marketing?

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