Content Marketing Institute

MAY 7, 2018

HANDPICKED RELATED CONTENT: How to Differentiate Content in a Crowded Field [Example from Adidas]. 4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing. Thug Kitchen is a great, albeit very extreme, example. In the B2B world, Copyhackers is a prime example of a brand voice that perks up ears.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Directive Agency

SEPTEMBER 3, 2019

However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. The best way to build trust with content is by showing prospects you understand their digital marketing problems and want to solve them. Give data-driven examples!

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Related Content: 6 Best Managed WordPress Hosting Services Compared 3.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Hubspot

OCTOBER 27, 2016

In the Greenhouse software case study, for example, there’s a very clear objective stated: “The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter," which was "focused on increasing brand awareness and purchase consideration.". Not all social media is created equal.

Social Media 28

Social Media Planning Media Buyer Personas 28

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. It may be simple, but it’s the best place to find keywords. Now that you have curated a list of keywords, it’s time to use them. Use Google.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. You don't want to be the one doing it wrong who will forever be used as a case study. Inbound Now #18 – Facebook Marketing Best Practices with Mari Smith.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Magisto

DECEMBER 18, 2019

Your best advice blog post ideas [23-29]. 10 Top/Best/Most list blog post ideas [51-56]. This list is sorted by category to help you find the prompt or idea that will best suit the tone you’re looking for. Here is a list of the best blogs for SMBs you should consider reading as well. Share Your Best Advice.

Work Management 52

Work Management Marketing Management Content Blogger 52

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Bernadette Jiwa is one of my favorite bloggers. by Bernadette Jiwa.

Creativity 108

Creativity Product Planning Content Marketing 108

EveryoneSocial

FEBRUARY 20, 2018

Employee Advocacy Examples. While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well (more than you may know) and, those other groups are in a unique position to share about their experiences at and passion for the companies they work for. Dell (Tech Company).

Branding 87

Branding Brand Identity Advertising Agencies Work Management 87

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing. The best part? Look for ways to add value for them too.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Software 103

Webbiquity

APRIL 16, 2012

What are the best link-building strategies in a post-Panda world? Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” It occasionally even works for annual “best of” roundups as well. What types of links should you be seeking exactly?

Link Building 100

Link Building SEO Ad Building PageRank 100

Webbiquity

APRIL 18, 2012

What are the current best practices in content creation? Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. It’s an excellent article, though unfortunately Rob’s first example is Kodak. What forms of content are most popular with buyers?

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

LeadSquared

SEPTEMBER 2, 2014

It’s not only your 100 other competitors distracting them away, but the omnipresent Google’s curated content as well, with the best real estate on the search housing them – after all they do own the property. GreatWideOpen , a travel company that connects travelers to local tour operators is an example. i) Photographs.

Planning 52

Planning Content Marketing Business Blogger 52

SmartBug Media

MARCH 25, 2019

Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. First, let’s start with the top resources for learning (or brushing up on) general inbound marketing methodology concepts, ideas, and best practices. SmartBug Media™. Seth Godin.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

SpotMe Blog

MAY 4, 2021

One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. Planning a Conference?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. T-Mobile Curates Web Content , June 29, 2010. Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Case Studies. Here is an example of repurposing and sharing multiple content types: Say you completed an awesome webinar about an aspect of a service you offer. Blogger/writer. Content builds your voice, presence and reputation online.

Paid Content 98

Paid Content Webinar Metrics Marketing & Strategy Marketing Strategy 98

CoSchedule

FEBRUARY 27, 2023

Learning from other successful blog examples can help you create a content strategy of your own. This post is packed full of examples to get you inspired. Download Now Marketing & Business Blog Examples 1. link] covers many topics regarding their tool as well as best SEO practices. Technology Blog Examples 7.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Webbiquity

DECEMBER 16, 2014

How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. What trends and changes in social media do marketers need to stay on top of?

Social Media 100

Social Media Social Marketing Work Management Media 100

SnapApp

JANUARY 12, 2017

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 13, 2017

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Published by Hubspot, May 2010. Should I care?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Below are some recent examples that have been written about. One of the best sources of information is industry statistics.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

NOVEMBER 22, 2023

Types of Content That Naturally Attract Links Here are the best types of content that have the power to attract valuable backlinks: Infographics : Visually compelling and informative, infographics distill complex information into easily digestible visuals. For example, Dean found that “Content longer than 3,000 words gets an average of 77.2%

Link Building 98

Link Building SEO Ad Building High Quality Lead 98

Optinmonster

NOVEMBER 15, 2022

69 Irresistible Lead Magnet Ideas and Examples. Here’s an example of an OptinMonster campaign offering a lead magnet: Right away, users can see they can get 12 proven strategies for converting abandoning visitors. For example, let’s say you have a blog post on the top 10 ways to improve customer service.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

MAY 26, 2021

For example, if I link to our blog post about backlink strategies , the anchor text is "backlink strategies.”. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Curate and publish helpful resource lists.

Link Building 101

Link Building Lead Ranking Lead Scoring Webinar Metrics 101

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Content isn’t king, optimized content is king.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Online Marketing Institute

OCTOBER 1, 2010

Case Examples and Research Microsoft’s answer to Google Docs “ Docs.com &# uses Facebook connect as it’s “active directory&# to allow members to login and connect with their real friends. Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF).

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

ClearVoice

JUNE 20, 2022

Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers. The best part is that there are no rules to writing blog content for entertainment purposes. Case studies. Google shares a case study about its client Swarovski. Does it work?

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

APRIL 27, 2022

But how do you discern the best link-building agencies from those mediocre outfits whose results are less than impressive? Not only will this post provide our curated list of the top link-building agencies, but we'll also tell you such an agency can do for you, what to look for when choosing one, and the benefits of working with one.

Link Building 52

Link Building Paid Search Agency Advertising Agencies Ad Agencies 52

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. For example, if you’re writing about healthy eating, your core topic might be “healthy diets.”

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tips 52

Single Grain

MARCH 27, 2020

The best way to ideate new topics for your company blog is to simply take a look at the industry landscape. Identify popular bloggers and social media profiles that are a hit with your audience. Your customers are your best resource for content ideas. Get A Free Consultation. 1) Check Out Other Industry Blogs.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Set your strategy up for success right out the gate by choosing the best social networks for your brand. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. A content distribution strategy is important for a few reasons: It boosts your content impact past curation and creation. Case studies. Earned Content Distribution. Infographics.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Webbiquity

MAY 14, 2013

more here in 30 of the best business blogging guides and resources of the past year. a beginner’s guide, biggest myths or misconceptions, case studies, etc.). Better yet, invite those experts to share their knowledge on your blog as guest bloggers. Why You Want To Be the Last Blog Standing by Outspoken Media.

Resources 100

Resources Tips Blogger Social Media 100

Scoop.it

JANUARY 18, 2022

A simple example could be an instagram hashtag contest for a trending campaign. You can use separate tags for blogger outreach , SEO campaigns, paid ads, off-site posts, etc. Content briefs are usually quite detailed so the best way of including them is to upload the brief somewhere else and then add a link to it on the calendar.

Content 59

Content Tagging Eye-Tracking Distribution 59