Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 42

Practices B2B Thought Leadership Lead Scoring Lead Ranking 42

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Webbiquity

MARCH 13, 2019

The theory goes that if someone is looking, they’re probably not the best candidate you can find. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

JUNE 16, 2015

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. 5 Business Blogging Statistics and Facts.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

DECEMBER 20, 2012

Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Webbiquity

FEBRUARY 25, 2016

Pay Customers: If satisfied with your service, your customers can be your best salespersons! Avoid clichés: In the world of e-commerce, every business is “unique, offers the best services and has 100% customer satisfaction ratios”. Make sure to use first person format (I, me and myself) in writing a case studies.

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Case Studies Case Study Small Business Marketing Studies 100

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article….

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Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Business 28

Webbiquity

FEBRUARY 2, 2015

If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Anything Goes Marketing

SEPTEMBER 4, 2006

Make browsing your blog easy. Blogger Beta 2.0 People that land on my blog can easily check out my other content. I've also added my most popular posts which demonstrates some of my best (or worst work). Blogger Beta 2.0 actually creates a feed of the blog comments that makes this quite easy. Sound obvious?

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Traffic RSS Blogger Eloqua 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Anything Goes Marketing

SEPTEMBER 6, 2006

You can also take a recent story and apply it to one of your blog posts. Do a "best of " post in which you blog about your favourite or most popular posts Take one of your posts and republish it with an update based on some new data that's out there. Here's a good one - look at your blog comments. Look beyond your blog.

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Tips Content Trade Show Lead Generation 100

Hubspot

MARCH 10, 2014

So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before. And when you consider the fact that all those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Hubspot

JUNE 10, 2011

As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

MARCH 21, 2011

There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. Patience wasn’t the only tactic Nancy applied at PrimePay to increase blog readership.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Calls-to-action are the fuel for lead generation on a blog, and without them, you'll really struggle to make your blog an effective lead gen channel. So, what's the secret? It's all in the CTA.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. informative).

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

DECEMBER 23, 2012

So Come All Ye Bloggers ! Don’t overlook Twitter as a way to attract customers to your business! The platform is consistently growing and improving its features to suit the needs of its users, staying in the game as one of the best social media tools in the world. The Business Blog Editorial Calendar Every Marketer Needs.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

SEPTEMBER 6, 2010

In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 10, 2011

” So, how do you make sure that the author of the blog remembers you? It is best to have a framework, a way of organizing your response so that it makes an impact. For blog commenting it works best if you start out with a piece of positive feedback about the article. How often do you comment on blog posts?

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. It's no surprise that they all have to do with content creation. 6 Ways to Become an Industry Thought Leader.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

PureB2B

OCTOBER 20, 2021

Only Publish the Best. It is best if you consider some of the following in your editorial guidelines: Is the writing representative of your company’s values? What does the tone indicate about the experience of doing business with you? Don’t turn to other corporate blogs for inspiration. This may be ideal for you too.

Content Marketing 140

Content Marketing Tips Planning Work Management 140