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The Effective Marketer

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Best Companies Don't Need Marketing

The Effective Marketer

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. This practical guide is intended to change all of that.

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How to Build a Lead Scoring Program

The Effective Marketer

By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem.

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The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Schaefer , another excellent blogger and marketer. Here’s the link to the podcast SPOS#214 , it’s worth listening to.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Aggregate the Best of Your Niche. Uncover the Links of Your Fellow Bloggers (and Nab ‘em!). Use Your Email Connections (and Signature) to Promote Your Blog. Survey Your Readers. Add Value to a Popular Conversation. Connect Your Web Profiles and Content to Your Blog. Bonus) Be Consistent and Don’t Give Up.

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Making the Most of Your Webinars

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Marketing Automation Monday is Here!

The Effective Marketer

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?