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Biznology

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5 blog post ideas that take less than two hours to write

Biznology

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Have you given up asking your SMEs to write a blog post?

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

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6 assumptions push marketing gets wrong

Biznology

That’s one of the best ways to earn their trust. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO.

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How to Build a Content Strategy that Delivers Results

Biznology

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. Instead, this is a comprehensive document that helps you strategize and execute your blogging efforts. Create a Content Marketing Calendar.

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7 Ways to Make Your Content Marketing More Useful

Biznology

While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to useful to your potential customers. As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions.

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Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.