Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. It’s hard to keep up your blog.

Business Blogging 100

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Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

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Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content. Blog this on Blogger.

Trigger Marketing 100

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Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. Currently, you write three blog posts a week.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

FEBRUARY 4, 2016

Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Your blog needs good Search Engine Optimization , or SEO. In order to effectively market your content, you need to use keywords. This blog post was optimized using a software plugin called ScribeSEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

AUGUST 21, 2014

How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? The ABC’s of Great Blogging.

Business 100

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Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Simply put, the best way to get more likes and followers is to engage your audience. A ssets (free).

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 6, 2016

Include a subscribe link in the body of your email, and invite your reader to forward it to others with effective feedback/forwarding options. On your blog or website: Use an email subscription form through Feedblitz.com or Feedburner.com. Make it easy to find content on your blog. Automatic unsubscribe instructions.

Newsletter 100

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Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

NOVEMBER 28, 2012

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There are some instances when written posts are far more effective than an infographic. Get Your Point Across. This post even, would not work as an infographic.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

SEPTEMBER 19, 2016

Here are five things you must do to manage your email list effectively: How do you currently manage your contacts? My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

MAY 16, 2011

It’s the best way to get new viewers to your website and blog. Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce. How to brand your channel to effectively promote your business. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 12, 2012

Search engines determine the quality of each page in order to provide the best possible results for the searcher. Remember your mission and endeavor to effectively communicate it through the content on each page. 8 Blog SEO Tips for Top Search Results. 8 Blog SEO Tips for Top Search Results.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

APRIL 16, 2011

Or your blog? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month. What’s the least time-consuming, most effective way to build up your web presence? How to use ready-to-publish content to get the best reader responses. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. The most effective content marketing occurs with a mixture of both rational and emotional tactics. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JUNE 15, 2010

And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Her main blog is at [link]. Blog this on Blogger. Best Tip for Using Twitter? Add this to 100 bookmarks.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

MAY 30, 2011

I mention this because it has had a strange effect on my philosophy of life. My best to you. Blog this on Blogger. Related posts: Great Blog Content: 4 Writing Pillars. Blog World Expo: The Blog Squad in Las Vegas. My father died of a brain tumor 27 years ago, and my mother of alcoholism 45 years ago.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

OCTOBER 12, 2010

What does it mean to live authentically, to live well, write well, and do your best work? Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. Blog this on Blogger. Yikes, that could mean a lot of things.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JANUARY 12, 2011

In effect, we create our own reality. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Blog this on Blogger. Client Stories Make the Best Content for Marketing. We refuse chaos and can’t stand unanswered questions. So we make things up.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 23, 2010

HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. She most recently wrote about the best colleges online. Blog this on Blogger. Louise Baker ranks online degrees for Zen College Life. Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MAY 9, 2011

They may not know which is best so your online site has to do some convincing and comparing. Joe wants to be more effective in his work and in his life. Yet many of the coach websites and blogs I review talk about themselves: “We provide top-shelf strengths-based coaching and consulting to entrepreneurs.&#.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

NOVEMBER 22, 2011

Keeping these four things in mind, you can create more effective marketing that reaches the subconscious brains of your consumers. What are the best ways to market to you, considering your nature? 7 Ways to Format Blogs to Engage Readers’ Brains. These four fundamental drives motivate all human beings. What about you?

Studies 100

Studies Trust Marketing Resources Content 100

Writing on the Web

MARCH 6, 2013

What can you do that’s time and cost effective, and fun? The best way to prevent your brain from aging is to stimulate it with new learning, new activities. 3 Steps to Cognitive Fitness for Writers. Here are a few suggestions, and how I’ve personally tried them out. Step outside your field.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

FEBRUARY 1, 2012

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. When it comes to effective Web content, it’s no longer enough to post simple text with a graphic.

Opinions 100

Opinions Marketing Analytics Tools Click Rate Copywriting 100

Writing on the Web

AUGUST 15, 2012

Yet it’s quite common to find blogs written and published without any hyperlinking in the content at all. This is a pity, as your blog post won’t do a good job for search engine indexing. There’s an excellent explanation of how to determine the best keywords to use for your business here on this blog.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Blog this on Blogger. How can you appeal to readers’ emotions on a business-oriented site? Analyze it ?Recommend

Trigger Marketing 100

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Writing on the Web

SEPTEMBER 19, 2012

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. Blog Posts : Drive traffic to your website with images from your blog posts, especially if it is a how-to or tutorial. Make sure your site and blog are Pinterest friendly. What to Share. Inspire your followers!

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Blog this on Blogger. When writing online , how can you appeal to readers’ emotions on a business-oriented site?

Digg 100

Digg Trigger Marketing Buzz Act-On 100