Hubspot

DECEMBER 2, 2014

SEO is an evolving science. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. The traditional advice had always been, “Oh, you totally need to get Authorship set up on your blog.

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Hubspot

APRIL 6, 2017

In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 2) Include lead flows on your blog.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. Best PPC Platforms.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. This type of promotion is more light touch and cheaper.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

JULY 30, 2013

If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. Better clickthrough rates from search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. If you nail all of the stuff on this list, your SEO will thank you! 3) Optimize your blog posts for topics.

Organization 28

Organization Long Tail Marketing Keywords SEO 28

Hubspot

AUGUST 16, 2018

Blog content. Having said that, earned media is the best tactic to build your reputation. Let’s face it: If you see your business, product, or services being: Reviewed on industry blogs. Public relations and inbound marketing are closely related and using them together drives the best results. Website copy. Creativity.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

JANUARY 22, 2016

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. To this point, SEO has predominantly revolved around browser-based search engines. Not anymore.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. did, resulting in an increased clickthrough rate , among other measurables. The Criteria for "Bad Ads". Here’s a quick summary of the findings: Ads that Interrupt.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. But -- the BIG but -- it worked. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

SnapApp

APRIL 4, 2018

It's best to focus on one specific goal and one desired outcome. Email open and clickthrough rates. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 Conversion rate, before and after. Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Figure Out the Best Times to Post. is the best time to tweet.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? 2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? 3) SEO Manager. Definitely!

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

OCTOBER 24, 2012

Here’s the kicker: Let’s say you’re a sole proprietor who’s hired someone to do SEO for you. Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. And what should you do to make sure it isn't considered *GULP* web spam ?

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. First, there's the SEO value you get from it: If you want to boost a page's credibility, linking to it from other pages on your site should help Google understand that particular page is important. So those links are helping our blog posts reach a wider audience.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" One of my blog posts totally blew up on social compared to my average post. One of my blog posts totally blew up on social compared to my average post. I was crazy excited.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. Increase the effectiveness of search engine optimization (SEO) and content marketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 1) I will blog at least twice a week. Here are 10 ways to never run out of blog ideas again. Conduct an SEO audit.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 16, 2013

1) Typos in Blog Posts. I love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. As in the titles of your blog posts, or the subject lines of your emails. Nobody commented on your blog post! 5) Clickthrough Rate Benchmarks.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

JANUARY 24, 2013

Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. Enhancing SEO: By conducting a website audit, you'll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

NOVEMBER 8, 2012

Example: Learning SEO From the Experts, Top Ebook Offer. One of the emails we send to new subscribers is our Learning SEO From the Experts Ebook. This is one of our top offers in terms of downloads and previous email clickthrough rates. What do you send leads? Example: Social Media Customer Success Story. Evangelist.

Top of Funnel 28

Top of Funnel Marketing Funnels Contact Marketing Contacts 28

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? ugh, where do you even start? The List-Based Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. 1) On Your Blog.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. SEO has changed a lot in recent years.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Webbiquity

MARCH 27, 2018

It’s the best site for reaching professionals: 44% of users earn more than $75,000 per year. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Instagram Business Blog ). DrumUp Blog ). DrumUp Blog ). MarketingProfs ). WordStream ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). Beyond social media, search, and Q&A marketing, outreach is your best friend when it comes to making sure your content goes the distance. We then hit publish. It stinks, right? It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. But don't discount the tremendous SEO value in Google+. When they share your content, your SEO improves.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MARCH 21, 2018

Search engine optimization (SEO) seems pretty straightforward. Your page is optimized for SEO, right? Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love today is not the same SEO that we knew and loved (or hated) 10 years ago.

Paid Content 77

Paid Content Paid Search Agency FAQ SEO 77

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Reviewing your data can reveal the best and worst options for a variety of variables, including: Post Time - When's the best time to post content to social media?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. Adopting the funnel approach shows you where to allocate resources for best effect. SEO has changed a lot in recent years. Latest papers.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

AUGUST 13, 2014

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Syndication. Cost per click can vary between $0.25

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JANUARY 7, 2013

There’s no doubt about it, SEO is hugely important in attracting leads. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Truth is, it’s totally possible to create a great looking website with no coding or design experience.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MAY 6, 2021

The best strategies account for how people interact with your brand at specific stages within the lifecycle. Write blog posts that answer key questions your audience may have about common problems. Your strategy for the engagement stage is to share information about your offerings so people can see why your brand is the best.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Atomic Reach

APRIL 2, 2019

Well, compiling the right data is the best way to go. They want to know what the potential ROI is in investing in content marketing as well as various aspects of these methods (email marketing, blogging, social media marketing, etc.) B2B companies that blog generate 67 percent more leads per month than those that don’t.

Paid Content 94

Paid Content Statistics Planning Paid Search Agency 94

Hubspot

DECEMBER 11, 2013

These are some of the biggest areas of confusion I''ve come across (and experienced myself) in learning about SEO. Below, you''ll find some clarification regarding these sometimes confusing aspects of SEO that could help make it easier for you to optimize your marketing efforts for search moving forward. Thankfully, it''s not.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28