Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

OCTOBER 30, 2014

What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Storytelling is the best way to do that. What’s your back-story? I can help.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. To use myself as an example, you’ll notice on the bottom right side of this blog there’s a graphic image to download Content Marketing with Blogs , a free ebook. The point? Well, eventually, of course I am!

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

FEBRUARY 20, 2015

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Indeed, you should opt for a newspaper-like kind of formatting.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

MARCH 5, 2015

How do you avoid time-sucking traps when it comes to blog writing ? It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Sound familiar? Only do that when you’ve got time.

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Use social media.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

SEPTEMBER 23, 2015

Business blogging can be frustrating for professionals. I talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! Business blogging is creative but it also follows steps. Does this happen to you?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. What about you and your blog? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

APRIL 4, 2014

looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. Sometimes saying what you mean is the best route to attracting readers. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route.

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. And a good blog has fresh content at a minimum once or twice a week.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JUNE 25, 2014

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

NOVEMBER 14, 2012

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? My clients aren’t surfing the Web reading blogs.”. “My

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

AUGUST 14, 2013

If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. Dr. Parker’s blog is at CorePsych.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

MAY 28, 2014

Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. He is quick on the clay and can get ahead of the best shots. This is very similar to writing a successful business blog. But consider this: Nadal has a superb serve: 177 aces and 83 double faults in the last nine years.

Business Blogging 100

Business Blogging Business Training Keywords 100

Writing on the Web

OCTOBER 8, 2014

width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Based on its title, this blog post by Andy Thomson caught my eye: Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing. Be the best answer for your customer.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of business blogs written by smart professionals who haven’t been posted since last summer. You interested?

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

MARCH 14, 2012

Is your blog like my tennis, a hit or a miss? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I know people who blog like that. Blogging for your business doesn’t work that way. 5 Blog Writing Lessons from the U.S.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. In fact, I’ve recycled best posts at least two or three times. How about 20 minutes? That’s my record. Catch you later.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger. Tweet This!

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. The biggest excuse they use for not blogging enough is they don’t have enough time. Blogs have to be kept up. We struggle with our blog as well.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

JULY 22, 2011

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. In this part of your blog post, you start describing a better future. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? This week I’ve been watching the world’s best players battle it out on the courts in Cinncinati, Toronto, and Montreal. I know people who blog like that. Blogging doesn’t work that way. Blogging is a bit like tennis: you want to keep the ball in play.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? Guest blogging is wise but only if done appropriately. Best Regards. Mention what you’ve seen on the person’s site or blog, specifically referring to a post. It requires you have knowledge of their blog and their audience. Brian Williams.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. Don’t hesitate to mix up your content.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. In this part of your blog post, you start describing a better future. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100