Sword and the Script | B2B

JUNE 8, 2021

The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Email solicitations sent mid-week perform best.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Integrated marketing and PR strategies are a requirement for all businesses. And, interesting fact – she once went paragliding in the Alps!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Launch Marketing

NOVEMBER 10, 2021

Top Rank Online Marketing , when it comes to sharing information about your brand, 41% of people believe that employees are more trustworthy than a company CEO or PR Department. . Key Social Media Practices to Connect Online . According to? Social media has been proven to help directly reduce employee turnover. Add value: ?There

Social Media 62

Social Media Activities Practices Tips 62

Search Engine Journal

MAY 23, 2022

Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices. The post Reactive Digital PR: What It Is & How To Use It For Link Building appeared first on Search Engine Journal.

Link Building 97

Link Building PR Ad Building Practices 97

Sprout Social

MAY 31, 2023

Here are three practical corporate communications applications that can help your team save time. Finding the right balance between AI and human effort is key to achieving the best outcomes. We’ll continue to find more applications for AI in communications, media and PR. Instead, we can take what it provides and do so much more.”

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. The same is true for your PR or communications team.

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

Convince & Convert

DECEMBER 27, 2013

Eschewing Best Practices for the Sake of Voice. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.” Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

BuzzSumo

APRIL 16, 2021

(..)

PR 105

PR Practices Campaigns Tips 105

ClearVoice

JULY 16, 2019

Here are some best and worst practices to be aware of when you’re looking for new creative partners — to ensure that you build bridges with valuable talent, find the right fit for your business, and put good energy out into the gig universe while building your company. “In It’s a request for free inspiration and labor.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

DivvyHQ

AUGUST 16, 2021

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities. Let's dive into how to make this approach a regular part of your content mix.

PR 124

PR Brand Identity Branding Content 124

Webbiquity

MARCH 26, 2024

Who It’s For This book is a valuable guide for: Journalists PR professionals Marketers Bloggers Executives Speakers Non-fiction authors Basically, it will improve effectiveness for anyone whose job is to communicate to audiences, particularly anyone who writes for a living.

Newsletter 172

Newsletter Blogger PR Paper 172

Sprout Social

AUGUST 24, 2022

Public relations is the practice of using media to promote a brand and grow a positive public reputation. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”.

PR 82

PR Public Relations Brand Identity Branding 82

Valasys

NOVEMBER 25, 2019

Let’s delve into B2B video marketing trends that the video marketers need to look forward to & keep abreast with to deliver the next big video types, keeping pace with the b2b video best practices for optimal returns from video content: 1. Long-form videos enable brands to tell memorable stories.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Biznology

MAY 29, 2020

In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes. We both liked the practicality of the piece and how it offers some solid suggestions that anyone can use to straighten up while living in isolation. Amazon removed over 530,000 coronavirus-related product listings due to price-gouging.

PR 104

PR Phishing Cross-Selling Best Practices 104

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Champion Communications

JULY 6, 2023

5 Tips and best practices To make the most of Threads, B2B marketers should consider the following tips: Start conversations that resonate with your target audience. The post PR Insights – Threads vs Twitter: Unleashing the Power of Conversations for B2B Marketers appeared first on Champion Communications.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. But what are the drivers behind those practices? Be In the Know. Keep It Succinct.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Humanize it.

PR 69

PR Twitter Brand Identity Branding 69

Marketing Insider Group

NOVEMBER 8, 2021

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

The Lead Agency

OCTOBER 30, 2017

The post B2B Social Media Strategies and Best Practices appeared first on The Lead Agency. If you want to find out more about how you can improve your B2B Marketing, keep reading some of our other blog posts , give us a call 1300 146 375 or using the form below to find out how we can help your business.

Social Media 74

Social Media Practices Media Allocation 74

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

Oktopost

APRIL 4, 2024

As a marketing leader, you have to figure out what “best practice” means for your business and that usually takes more time and more consistency. Sean even offers insights into how to best approach the guardrails required to ensure AI tools, systems and processes remain safe. It takes time and consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Webbiquity

JULY 21, 2020

But for now, AI simply requires too much data and computing power to make it practical to perform high-level tasks like language recognition. Myth #2: AI will fundamentally transform marketing practices. What’s the best time to display a pop-up on your site to help build your email list? The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

SmartBug Media

JUNE 6, 2019

Devise a solid crisis response strategy now by putting some standard PR practices into action. You can’t adequately handle a PR crisis without appropriate spokespeople who can effectively communicate about it publicly. If your company does not have a senior-level PR employee, consider retaining an outside firm to help.

PR 65

PR Public Relations Training Act-On 65

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. The Best Book Reviews Money Can Buy. What do you think the best small-caliber ammunition is? Maybe even circulate a petition. Ball or JHP?

Social Media 80

Social Media Astroturfing Practices Media 80