The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. Jump to a higher level without having a proper foundation and the strategy collapses.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MAY 20, 2014

I could practically hear you take a sharp breath right there. Not only are there tools you can use to better measure the performance of your video readily available to you, but based on a few really awesome video campaigns, there are best practices you can follow to ensure you start using video more strategically.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Navigating The Evolving Media Landscape With Choozle The most widely used vowels of the week during CES were AI.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

AUGUST 2, 2013

If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. So what is the best practice there? You need to drive revenue. You have a hidden agenda.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Webbiquity

FEBRUARY 23, 2012

Learn all of that and more here in almost three dozen of the best Google+ reports, guides and insights of the past year. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google Plus Tips & Best Practices by webbROI.

Google 100

Google Tactics Tips Best Practices 100