xiQ

JANUARY 12, 2022

If you look at the best practices of the top 3% sellers, they all methodically pursue opportunities for closure, by applying insights to support buyers through every stage of the buying journey,” says Usman Sheikh, Founder and CEO of xiQ Inc. Instasites (microsites designed for individualized experiences).

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Adobe Experience Cloud Blog

MAY 13, 2019

Email marketing best practices are always changing, and technology is always adapting to the user’s preferences to stay relevant. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. Improved experience. How do you offer a total customer experience through your email marketing?

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Adobe Experience Cloud Blog

APRIL 9, 2009

The seller that best understands this buying process and adjusts its demand generation process accordingly has the biggest chance of commercial success. Later in my career I had the opportunity to introduce modern demand generation practices in the sales and marketing process. I really enjoyed doing that, and the results were amazing.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Launch also provided a wide range of strategic and technical feedback throughout the engagement including brand strategy, digital marketing best practices and database development.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Content4Demand

JANUARY 12, 2021

However, having basi c knowledge of UX best practices can create a smoother content creation process and also create a better product. As we craft our copy, we have to think through the best, most concise ways to tell the story. Here are some ways to integrate UX more into content workflows and processes: . to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. A key creative best practice,” said Andy Holton, Pinterest’s Global Head of Creative Strategy, “is continuity between Pin creative and landing page destination, and VW did this in a really fun, interactive and innovative way.”.

Advertising Agencies 87

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 87

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Build a Content Brand.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. The best part about branded hashtags? In practice, this looks like putting the most important message or piece of information about your post in the first few words or sentences. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Salesforce Marketing Cloud

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. Our 11 Best Business Podcasts of 2022. presentations, demos, videos, mockups, microsites, etc.). I’m a creative strategist for Q Branch, an in-house agency at Salesforce. Need creative inspiration? Get into storytelling. What’s a persona? 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Foundational. Project Management. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Convince & Convert

NOVEMBER 17, 2015

It turns out that one of the best ways to gain and keep trust is be unusually open and honest. Their Footprint Chronicles microsite details every manufacturer and vendor in their supply chain, their labor practices, and other details. It shocks customers into wanting to do business with your company. ” B t.

Microsite 167

Microsite Trust Marketing Pricing Price 167

Convert

JULY 28, 2021

They may want to know about safety, the best options for a specific age group, and what else they need to be aware of prior to making a purchase. For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs.

SEO 145

SEO SERP Trends Keywords 145

The Point

FEBRUARY 10, 2010

Still, mail has its disadvantages — first amongst them: cost (comparatively, anyway) — and secondly, responding to a direct mail campaign via the Web is clunky at best: go to the PC (assuming you’re not reading your mail at your desk), type in the URL (avoiding typos), and fill out the form. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Adobe Experience Cloud Blog

MARCH 11, 2015

And to learn more about what Marketo has in store for SXSW check out our microsite. Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! View the infographic in a new window here.

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Vidyard

OCTOBER 9, 2014

There’s a good chance that the best message for Audience A isn’t the best message for Audience B. They might also read copy targeted at their enterprise status, as opposed to small business messaging (which may, by the way, exist on another microsite for your targeted small business accounts).

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Biznology

JUNE 14, 2013

Google still encourages website owners to optimize their websites, in a way that follows the best practices set forth by the Google Webmaster Guidelines, in order to attract the attention of target audience members. Rather, they have served as a reminder of the difference between good SEO and bad SEO.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Content Marketing Institute

SEPTEMBER 6, 2018

In addition to the category winners, four best-in-show prizes were awarded Sept. If you are looking for the inspiration to advance your content marketing practices, I highly recommend checking out some of the noteworthy efforts this year’s Project of the Year winner and finalists have produced: Ideas of Order magazine. Beyond Silence.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Content Marketing Institute

FEBRUARY 5, 2019

In fact, with the technique’s influence growing over the years, we may have reached the point where branded content is the best vehicle marketers have for bridging the gap between initial awareness and ongoing affinity. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hinge Marketing

AUGUST 16, 2017

Firms that want to hire the best people need to devote serious marketing resources to attract and keep them. It’s the best way to spread your reputation, online and offline. Do you have a section, or microsite, that creatively promotes your culture and work environment? We don’t see this trend abating any time soon.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

DealSignal

AUGUST 30, 2021

This is crucial among account based marketing best practices but is often overlooked. For example, you may consider building microsites that speak directly to specific audiences. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Vidyard

JANUARY 4, 2017

At Vidyard, we often preach that the best people to share the story of how your product shapes the lives of your customers is… well… your customers. “Separately, our dealers visited with the customers to determine the best tractor for their needs. .” So how did this campaign come to be? Creating “Get Down to Dirt”.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Content Standard

JULY 19, 2016

The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice. Here are some ways easy ways to accomplish this: Microsites and Landing Pages. Google Voice Calling.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

ClearVoice

APRIL 15, 2020

Here are three questions to ask yourself: What type of event will work best? How can we best map it all out? The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. Want to explore other virtual event platforms?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. Sometimes the best thing to do is to take the old page down. Photo credit: Wikipedia.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Content Marketing Institute

AUGUST 16, 2018

Both Robert Rose and Cathy McKnight, co-founder and head of the enterprise consulting practice at Digital Clarity Group, underscore the importance of a tech strategy. He feels so strongly there’s a better way that he co-wrote a book called The Right Way to Select Technology: Get the Real Story on Finding the Best Fit.

Enterprise Management 61

Enterprise Management Work Management Marketing Management RFP 61

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads.

Social Media 40

Social Media Traffic Tactics Media 40

Anything Goes Marketing

JUNE 29, 2009

It’s like an exclusive invitation that is also very practical. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. It’s saying “Yes, you belong here – now go sit down at table 10”.

Tactics 100

Tactics Automation Personalization Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc. The Rise of the Revenue Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Revenue-Focused Creative and Revenue-Focused Content. So, what are you going to do about revenue?

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. When you categorize your content this way, your key audiences won’t have to dig to find the best, most relevant content for them. Developing a Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Adobe Experience Cloud Blog

JULY 8, 2014

Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. The World Cup of Marketing Part 2: Volkswagen vs. Hyundai was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Instead of the familiar cry of “Gooooooooooooal” you hear “Goooooooooolf.”. Social Media.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. X- Exercise. (Best I can do). J- Jump Page. You think well when you have consistent exercise; and you’ll feel better too.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

This tactic combines the best of physical and digital gifting while remaining inexpensive. Accomplish this by hosting a donations microsite where you create matching donations. You can extend the impact of these gifts by making it easy for your customers to share the moment on social media.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48