This may seem impersonal to the recipient, not allowing your email to get the best possible referral.   At Marketo we have seen time after time that good content will be shared by email recipients without using Forward-to-a-Friend links.  For tips on improving how your emails appear on mobile phones check out Marketo's guide on Mobile Email Marketing.   . Tags: Email Marketing email best practices mobile email marketing mobile marketing social media email A better bet would be for the recipient to forward the email with a personal note. . MORE >>

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? MORE >>

He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. Open with a problem, introduce your solution, and then explain why yours is the best choice. MORE >>

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media. Five B2B Social Media Best Practices To Put Into Place After Integration. This will be a powerful addition to Marketo’s marketing software as it will help optimize sales. We are very excited to welcome him. Conversion rate. MORE >>

The seller that best understands this buying process and adjusts its demand generation process accordingly has the biggest chance of commercial success. Later in my career I had the opportunity to introduce modern demand generation practices in the sales and marketing process. enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Enjoy! What is easy to use? MORE >>