Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hidalgo (@cahidalgo) of The Annuitas Group and she invited me to share it on this blog and comment about it. As a B2B demand generation expert, she valued the expertise of Jeff Ogden, President of Find New Customers. (And the host of Mad Marketing TV.)
I agree with Carlos. Generating demand (demand generation) has a primary focus on filling the funnel. It’s about generating prospective customers for the business.
But companies need to manage the entire process - from contact to close and beyond. This is where Lead Management plays.
Good presentation, Carlos. I agree 100%. Companies need to look at the entire “Contact to Close” (Sirius Decisions) process and beyond.
Stay tuned for Part 2 later today. “How Marketing Automation Supports Demand Generation and Lead Management.”