Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.  There is quite a bit of uncertainty on how companies should approach lead management and what it takes to achieve best practices.  In addition to the confusion, we’ve also witnessed the emergence of many falsehoods about lead management. MORE >>

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. The combination of Crowd Factory’s social campaign management platform with Marketo’s online applications for marketing automation, lead scoring, and multi-channel campaign management will be a powerful tool for businesses to target and reach their customers. Five B2B Social Media Best Practices To Put Into Place After Integration. Social media can help establish community, create brand identity and generate leads. MORE >>

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. The study surveys marketing professionals and demand generation executives at Avaya, CA Technologies, CSC, Datacore, Dell, Fairchild Semiconductor, HP, Juniper Networks,MathWorks, NetApp, PerkinElmer, Rackspace, Red Hat, Taleo, and VMware, to help provide best practices to help marketing professionals examine and refine their lead management practices. Real-time reports. MORE >>

We recently had a discussion with Mac McConnell of Bluebird Strategies about how to do lead nurturing the right way.  Lead Nurturing Webinars best practices Lead Management lead nurturingMac knows a thing or two about his given his previous senior sales experience at Sun Microsystems. You can watch the replay of the webinar by clicking here. Mac walked us through some great tips and examples [.]. MORE >>

'by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Unfortunately, many marketers don’t employ clearly defined lead management practices. And when you don’t have processes in place, you risk decreased ROI, a leaky sales funnel, and poor relationships with leads and customers. MORE >>