Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This enhances trust between senders and recipients, which is crucial for successful email marketing campaigns.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

DECEMBER 8, 2022

Below, I’ll share some tips, best practices and tests you can run to get more positive reviews. For Google, the answer is a resounding “yes.”. You can ask a customer to search “[business name] Yelp” in Google, or “[business name] [location] Yelp” if your business has more than one location. Is it okay to ask for reviews?

First-Mover Advantage 104

First-Mover Advantage Guidelines Work Management Click Rate 104

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Email is among the most used content marketing tactic in B2B organizations. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Email service providers like Google and Yahoo are cracking down on spam to better serve their customers. The #1 rule of email marketing is to get permission to email first.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

Open Rate 100

Open Rate Tips Tagging Display 100

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing?

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Are you ready?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Mailmunch

MARCH 11, 2021

Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Total opens vs unique opens . Is there too much content in the email for them to consume in one open? Opening time . Repeat opens.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

PureB2B

MAY 30, 2022

A well-thought-out strategy will allow your sales reps to use their time in the most productive way possible, as well as allow your marketing team to position your company and products most effectively. You’re trying to increase your sales and revenue but have been struggling to find an acquisition channel that can regularly generate leads.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Martech Advisor

NOVEMBER 12, 2019

Read on to understand the concept of BIMI, the best practices to implement it, the benefits offered, and what the future holds. With the growing number of users, it gets tricky for marketers to be noticed as every other brand is vying for users’ attention. The average email open rate across different industries is 17.92%.

Practices 83

Practices Domain Best Practices Deliverability 83

Delivra

MARCH 28, 2019

They’re valuable for marketers at all skill levels. It’s why even the most skilled digital marketers with a background in email focus on their subject lines. Email marketers know that email subject lines are a critical component of their success. We’ll cover three of the core ideas behind writing the best email subject line.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Sharpspring

APRIL 22, 2021

Sounds like science fiction but it’s just another day in the digital marketing space. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. And new concepts beget new language. Micro-Moment.

Marketing AI 69

Marketing AI Marketing Automation Services Marketing Management Lead Scoring 69

ConvertKit

AUGUST 4, 2021

Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. It’s the perfect time to deliver more than just your lead magnet in their inbox. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails.

Examples 145

Examples Newsletter Template Landing Pages 145

Launch Marketing

DECEMBER 18, 2019

billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of your target audience, the rising number of active email accounts reinforces email’s viability as a marketing channel for connecting with prospective customers and spreading brand awareness across a wide user pool.

Email Marketing 84

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 84

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Optinmonster

MARCH 9, 2021

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. But email marketing can help any kind of business grow– so long as you follow the right email marketing best practices for your niche.

Email Marketing 96

Email Marketing Marketing Strategy Marketing & Strategy Planning 96

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

SalesIntel

MAY 10, 2021

It’s a direct indicator that something went terribly wrong in your email marketing. When this occurs, you will typically receive an auto-reply to your message explaining why it was undelivered in your email marketing platform. Although the two terms are different, they can both equally damage your marketing efforts.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Marketing Graham

OCTOBER 27, 2020

Coronavirus has changed a lot of things – including marketing. B2B lead generation needs to adapt. Here are 5 things (there are more) that I’ve discovered during the coronavirus pandemic and changes I’ve made to my lead generation. I wanted to see if other B2B marketing experts have experienced the same drop.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

They’ll reach out to leads (potential sales contacts) and nurture them into “opportunities” (leads who have been warmed up over time). The stages of the sales prospecting process The sales process goes from cold leads to warm opportunities to red-hot deals. Leads are unqualified prospects.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Hubspot

MAY 30, 2023

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. AI is changing sales practices. More than doubled the reply rates from 3.1%

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Example Goal: Generate more leads.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sharpspring

APRIL 22, 2021

Sounds like science fiction but it’s just another day in the digital marketing space. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. And new concepts beget new language. Micro-Moment.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Management Lead Scoring 52

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. Google and Microsoft provide you with simple step-by-step guides to help you properly authenticate your emails.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52