The (marketing) funnel isn’t dead
MKT1
JUNE 5, 2023
“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. But all things go-to-market will fall better into place once you do it. I don’t agree.
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