Digital B2B Marketing

MAY 31, 2012

In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Your Turn What will it take for marketers to change their approach to registration?

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Develop Social Profiles.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100