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8 Best Practices for Using Google AdWords


Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads.

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Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing. does still work fairly well. (In one study, it was found cold calling was vastly worse that PPC for new leads, but the few deals found were bigger, so the dollars netted out. But inbound leads closed MUCH faster. Lead Nurturing ). What kind of content worked best?

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Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. By the same token – marketing in business to business needs a heartbeat too. Unfortunately, so does Google and Bing. Because Google reads them. Nice stuff. That’s your blog. They are static.

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Marketing Action

Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. It’s essentially the exact same practice today. What IS practical is to follow a few tips as you (slowly and practically) update your site design and structure. Would it upset you? Be a red flag?

The “Whom to Consider?” Buying Phase

Fearless Competitor

Lead Generation Companies | The “Whom to Consider&# buying phase. He might do a Google search. And to learn more about buying stages, lead nurturing, etc. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Now his mind turns to the decision of whom to look at. The Whom to Consider buying phase is a great opportunity.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. First Doug and his team combined great content with marketing automation ( Marketo ).

Sunday thoughts

Fearless Competitor

Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? Run a few email blasts and watch the leads pour in? B2B marketing is hard and takes time.  It’s not about campaigns anymore. It’s not about throwing so-called sales leads to salespeople. Check out our new lead nurturing cheat sheet in this video clip.

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. Tracking Your Leads. SEO & PR.

The Power of Article Marketing

Fearless Competitor

B2B Demand Generation | The Power of Article Marketing. Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search. We use article marketing. Have you tried article marketing? Problem is, it’s really hard work.

Interesting insights from Google Analytics

Fearless Competitor

B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up. Conclusion 2: Our BEST traffic comes from our Fearless Competitor blog. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Enlist the marketing division. Setting direction. Industry.

I’ve seen the future of search, and it’s social

Fearless Competitor

B2B Lead Generation : Social Becomes an Important Element in Search. Journal today: Google Inc. The “social search&# effort, dubbed “+1″ or “plus one,&# could change the way that some people use Google’s search engine. This holds massive ramifications for the B2B marketer and Chief Marketing Officers. Quality sales leads matter.

Google’s Panda update dooms the SEO industry

Fearless Competitor

When I worked for a UK search marketing firm, Green Light, they used two main strategies to drive SEO results: On page optimization – layouts, keywords, etc. But as this video by Rand Fishkin points out in How Google’s Panda Update Changed SEO Best Practices forever - with the Panda update – the Google algorithm changed dramatically.

Why “We’re the Leading Provider of” is NOT!

Fearless Competitor

Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “Leading Provider of” Wow! Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Olive Software is the leading provider of digital edition and digital archiving solutions for the publishing industry. Lots and lots of hits. ” Here’s how they say it.

Mayday and Caffeine – Two Google Projects That Changed Your.


In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. but, “when will our B2B social media and content marketing strategy be completed and ready for execution?” is an online magazine for B2B marketers. Sign up.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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How to Turn Your Blog into a Lead Generating Machine


In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Suffice it to say, blogging is best done the old fashioned way. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Generate Quality Leads. Worst case scenario?

Keep it fresh

Fearless Competitor

Google changes the logo at every day. Marketing lead-generation management-best-practices marketing-campaignsThe Simpsons changes the intro for each and every show. I, like everyone else watches closely. So why do I see the same boring ads on TV over and over and over? Car ads, pharma ads, banking ads. The same content ad nauseam. tune it out.

Ten Fantastic Facts About The History of Internet Marketing

Modern B2B Marketing

by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1. Google’s first ever tweet was sent in 2009.

15 Effective Ways to Reduce Cost Per Acquisition


Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? These are essentially hot leads which you can go back to with a compelling offer.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Email Marketing Lead NurturingShare and Enjoy.

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

The best places for your offline list-building promotions. B2C marketers might have a slight advantage when it comes to offline list building, but not by much. B2B marketers can do just fine if they refine where they promote their offline list building efforts. JoinByText is one of the best-known services, but there’s also Call Loop and TXTImpact. Text-to-join. QR codes.

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Marketing, circa 1982

Fearless Competitor

Have you read it?). I was graduated from University of Notre Dame with a degree in marketing in 1982. If you wanted to get leads for sales, you spent on ads, print media or hosted events. Marketing channels were simple. So what is the marketer to do? No company except maybe Google and Microsoft can afford to advertise in every channel. Search marketing.

9 Ways to Generate Leads with Mobile Marketing

Marketing Action

So now that we know it, what can we marketers do about it? We want to ride it to success – generating more leads, more conversions, and more revenue. In a new eBook from Act-On , marketing expert Jamie Turner outlines the steps you need to take to generate leads with mobile marketing. Otherwise your lead generation strategies will be less likely to succeed.

“If you just do , your lead generation challenges will be over”

Fearless Competitor

Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. For instance: Buy some Adwords on Google. Use our marketing automation software. They all promise that, if you will only do X, all the lead generation quality issues your salespeople are griping about will be over.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Leading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.” We couldn’t help but love it when content marketer Michael Campos didn’t just say “thanks!”

Think Creatively About Your Search Ads With These Top Questions

Modern B2B Marketing

by Dayna Rothman Today’s guest post is from Marlin Gilbert, Industry Head of Advertising and Sales at Google. Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing.  We cover topics such as Lead Quality, Client Content and Market Segmentation.

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Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing. Reality : 7 out of 10 buyers say they start their buying process at vendor sites, not Google. Lead Nurturing). What kind of content worked best? You should also check out blogs like Buzz Marketing for Technology and MarketingInteractions. Love hard facts.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. What is lead nurturing?

The Evolution of the B2B Marketer

Modern B2B Marketing

This one stat signifies that B2B marketing has fundamentally changed over the past few years. 20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. Shift in Sales and Marketing Roles. Marketing and Sales Alignment is Imperative.

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