Hub and Spoke Marketing Plan from Find New Customers, Inc. This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Then you use the spokes to drive traffic and grow your marketing database. Nurturing and Scoring Leads. Don’t confuse buyers with complexity. Keep it simple. This is why we recommend it. MORE >>

Google changes the logo at Google.com every day. Marketing lead-generation management-best-practices marketing-campaignsThe Simpsons changes the intro for each and every show. I, like everyone else watches closely. So why do I see the same boring ads on TV over and over and over? Car ads, pharma ads, banking ads. The same content ad nauseam. tune it out. Do you? Why must I keep hitting the mute button? I never mute the Simpsons.). What can you change every day and keep it fresh? MORE >>

Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing. Reality : 7 out of 10 buyers say they start their buying process at vendor sites, not Google. Lead Nurturing). What kind of content worked best? You should also check out blogs like Buzz Marketing for Technology and MarketingInteractions. In addition, you ought to learn about content marketing and personas. Inbound Marketing by Brian Halligan and Dharmesh Shah is also highly recommended. I’m a bit of a data junkie. Love hard facts. MORE >>

As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. By the same token – marketing in business to business needs a heartbeat too. Unfortunately, so does Google and Bing. Jon Miller, VP of Marketing at Marketo talks about the importance of seed nurturing – plant “seeds” all over the internet to make it easy for people to find and engage. Because Google reads them. find typically a Resource Page with eBooks, white papers, webinars, etc. MORE >>

Do Salespeople want more leads? Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. They’ve always been a very innovative marketing company. Steve asked Mike a bunch of great questions, but I choose one I really liked: Steve: “What’s the advantage to a marketing to being prodigious free content producer?  Mike : “As a marketer, you can do two things. MORE >>