Zoominfo

MARCH 17, 2021

The best way to achieve increased traffic is through effective search engine optimization (SEO). The keywords you should rank for are the ones that best describe your services, as well as those your audience uses to find a similar service through search engines. However, their popularity has made the market more competitive.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. What are the implications for Advertisers?

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Brightedge

JANUARY 23, 2020

Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. We wanted to discuss the best practices for lead generation and techniques with our community. Have strong alignment between your marketing and sales team.

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Send emails your subscribers will love Give readers what they want and deliver great results for your business with these 50 email best practices. Download the guide What is an email workflow in marketing?

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

LeanData

DECEMBER 15, 2022

A curious visitor arrives at your website, the result of a Google search. Just before exiting, the visitor fills out a demo request form. Your digital marketing is working as intended. Leads are coming in. Your sales pipeline map should answer the following questions: How do leads first enter the sales pipeline?

Efficiency 78

Efficiency Work Management Marketing Management Ideal Customer Profiles 78

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. the tactic positively impacts revenue or leads).

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Vidyard

JULY 28, 2021

Book a Demo.” Marketers like you need to master driving engagement right from your videos. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Your video content’s probably springing leaks in your marketing funnel. “Sign Up for an Account.” Download the eBook.” Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 156. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Check out our tips and best practices in this post. Let’s explore this a little further.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SmartBug Media

MARCH 24, 2022

As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. A conversion path is the strategically outlined journey that inbound marketers create to attract visitors to a website and convert them into a lead. We need to guide them. Examples of Conversion Paths.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Use structured data or a video sitemap : Structured data helps Google understand your video better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. While Google Analytics already offers access to important metrics like pageviews and traffic sources, to really get the most out of the platform you’re going to want to measure additional information that’s unique to your marketing goals. And that’s where Google Analytics goals come in.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Once you’ve calculated your TAM, you can start to narrow it down.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Metadata

JUNE 1, 2021

So we’re teaming up with some of the best B2B marketers we know. These universal truths have led to the rise of content marketing for B2B companies. But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. But, what about the LEADS??!!

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

Salesforce Marketing Cloud

OCTOBER 10, 2023

Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. The key is following your cycle stages sequentially, utilizing best practices in each stage to ensure deals move quickly and smoothly to a close.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This enhances trust between senders and recipients, which is crucial for successful email marketing campaigns.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Vidyard

JULY 27, 2022

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8

Template 73

Template Video Marketing Work Management FAQ 73

RebelMouse

AUGUST 2, 2023

It is predicted that by 2030, the AI market will be worth $1 trillion. From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Parse.ly

AUGUST 3, 2023

Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. These changes are leaving marketers scratching their head about what to expect. Schedule a free demo to get started The post Apple is Making Tracking Harder: What Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? On what channels is it best to deploy? What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

MAY 30, 2023

Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. AI is changing sales practices. How Generative AI Can Help Teams Sell Faster One of the best ways to think about generative AI is as a productivity tool. Not so much.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Only B2B

MARCH 30, 2022

It’s critical for a business to succeed in the B2B market by cultivating long-term partnerships with other businesses through B2B appointment setting via quality leads. The practise of generating leads in order to organize a meeting or a product demo is known as B2B appointment setting. Practice Patience.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page?

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Velocity Partners

JULY 5, 2023

Our last campaign generated loads of leads! Why is no-one signing up for a demo?” “We Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

ActiveDEMAND

SEPTEMBER 9, 2021

CRM integrators lead the charge of digital transformation for their clients. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, inventory management, and either using built-in features or through integration: marketing. Marketing + CRM.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89