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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Best, Best Practice] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few.
| | MODERN B2B MARKETING
JUNE 27, 2010 [Best, Best Practice] Social CRM: The Latest Evolution for Managing Customer Relationships
Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.
MARCH 13, 2011 | DELICIOUS B2BMARKETING
[Best, Best Practice] Turning Web Site Visitors into Paying Customers
JUNE 27, 2010 | MODERN B2B MARKETING
[Best, Best Practice] Social CRM: The Latest Evolution for Managing Customer Relationships
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Best, Best Practice] Demandbase: A New Twist In The Lead Management Automation Market
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| | DELICIOUS B2BMARKETING
MARCH 13, 2011 [Best, Best Practice] Turning Web Site Visitors into Paying Customers
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic? b2bmarketing
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