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Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Would love to get your $.02.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Call your best customers.

Turning Web Site Visitors into Paying Customers

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asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic?&# b2bmarketing

Social CRM: The Latest Evolution for Managing Customer Relationships

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Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.