Remove best best-practice
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Getting Started Guide for Marketing Automation

The Effective Marketer

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Content drives marketing automation, so the best starting point is to understand what you already have.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Significant market competition from established packaged and on-demand vendors. One answer includes applying, tracking and measuring best-practice sales lead management processes.

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How To Enable B2B Content Bingeing

PathFactory

The ‘next best asset’ is often buried in a content hub, hiding behind a gate, or queued up in an email nurture touch for the following week. As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. The problem is, they often aren’t given that opportunity. And that’s a big problem.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. .&# IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. Wait a minute, isn’t that what Content or Inbound marketing is all about?

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Confused by the SiriusDecisions Demand Unit Waterfall®? Here’s what you need to know!

Ledger Bennett

We’ve spoken about the Demand Unit Waterfall® quite a few times. But if you haven’t had the chance to read those or attend the summit or you’re not familiar with the SiriusDecisions Demand Unit Waterfall®, don’t worry, here’s our quick recap of what you need to know. 1 The Original Demand Waterfall®. In principle, the V.1

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. In my view, these marketers live by four best practices.

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Forrester Report: The Birth Of The B2B Consumer

PathFactory

After all, they are B2C consumers living in an increasingly on-demand world. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. Some were even born into it.