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Five Social Proof Best Practices for 2022

Webbiquity

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. They’ll recommend you because they honestly believe you are the best business for the job. Social media is a great channel for community growth.

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Best practices for multicultural marketing

SmartBrief - Marketing

Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. Here’s a look at three core best practices our readers shared with us. Be careful not to stereotype or ‘other’ people in the community.” They all boil down to this: Representation matters.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

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Four Best Practices for Customer Retention

Webbiquity

One of the best ways to do this is by encouraging feedback. Sponsor Events in the Community. It reflects positively on your company when your customers and prospects see you sponsoring or otherwise supporting events in your community. Encourage Feedback. Customers want to feel like they are listened to.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. Niche markets represent a huge opportunity for the financial services industry in America.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

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Sales and Marketing Alignment Best Practices

Salesforce Marketing Cloud

I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices. What might this look like in practice? And remember, when asking your questions, to practice active listening : Listen to understand, not just wait your turn to speak.