Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic? &# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Let’s dive in! Tier 1: 10s.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

SnapApp

JUNE 6, 2017

Cold calling doesn’t work like it used to. . Traditionally, sales reps would find or be handed a prospect, then they’d pick up the phone and call that person. While buyers were limited in the information they had access to, sales reps also had limited information on the prospects they were cold calling. .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89